Job Description

Position Summary:We are seeking a highly experienced and strategic Marketing Program Manager to lead and oversee our dynamic marketing department. This individual will manage cross-functional teams, including Graphic Design, Digital Marketing (SEO, SEM, PPC, Email), Content Writing, and Shopify Development teams. The ideal candidate is a tech-savvy marketing expert with exceptional leadership and communication skills, possessing a minimum of 10 years in marketing, including 6+ years specifically in the ecommerce sector.Required Qualifications:- 10+ years of experience in Marketing, with at least 6+ years in Ecommerce Marketing.- Proven track record of successfully leading cross-functional teams.- Deep understanding of digital marketing channels including SEO, SEM, PPC, and Email Marketing.- Strong familiarity with Shopify and ecommerce operations.- Excellent communication, leadership, and project management skills.- Highly organized, data-driven, and detail-oriented.- Tech-savvy with hands-on experience in tools such as Google Analytics, Meta Ads Manager, Klaviyo, SEMrush, Shopify apps, and marketing automation platforms.- Bachelor's degree in Marketing, Business, Communications, or related field (MBA or equivalent is a plus)Key Responsibilities:Team Leadership & Management-- Lead, mentor, and manage marketing teams including graphic designers, digital marketers, content writers, and Shopify developers.- Foster a collaborative, high-performing, and innovative team culture.- Manage workload distribution, ensure deadlines are met, and team goals are aligned with company objectives.Strategic Planning & Execution :- Develop and implement end-to-end marketing strategies to support ecommerce growth and customer acquisition/retention.- Define and track KPIs across all marketing channels and ensure continuous optimization.- Manage budgets, timelines, and resource allocation for marketing campaigns and initiatives.Digital Marketing Oversight :- Oversee SEO, SEM,PPC, Email marketing, and conversion rate optimization efforts- Monitor analytics and campaign performance, using data to drive continuous improvements.- Stay ahead of digital trends, platform updates, and emerging tools.Brand & Content Management : - Ensure brand consistency across all marketing channels.- Collaborate with content writers and designers to deliver high-quality, engaging, and compliant content.Platform & Technology Management :- Collaborate with the Shopify development team to optimize the website for performance, user experience, and sales conversion.- Utilize marketing tools and automation platforms to streamline campaigns and reporting.Cross-functional Collaboration :- Work closely with Product, Sales, and Customer Experience teams to align marketing efforts with business objectives.- Serve as the communication bridge between departments for marketing-related initiatives. (ref:updazz.com)