Job Description

A web analyst analyzes website data and user behavior to drive strategic decisions that improve online presence and user experience. Key responsibilities include monitoring website traffic, creating reports with actionable insights, collaborating with marketing and development teams, optimizing site performance, ensuring data accuracy, and maintaining web analytics platforms like Google Analytics. Key Responsibilities Data Analysis & Reporting:
Track and analyze website traffic, user behavior, and conversion rates to generate performance reports and provide actionable insights.

Website Optimization:
Identify opportunities to improve website design, navigation, and user experience to increase session duration and drive conversions.

Stakeholder Collaboration:
Work with marketing, design, and development teams to align analytics strategies with business objectives and translate data into strategic plans.

Web Analytics Tools:
Manage and utilize web analytics platforms (e.g., Google Analytics, Adobe Analytics) and tag management systems to implement tracking and ensure data accuracy.

Performance Monitoring:
Monitor and troubleshoot website issues, ensuring server stability and smooth operation to maintain a positive user experience.

Strategic Input:
Provide data-driven recommendations to support strategic planning and enhance overall digital marketing efforts and business intelligence programs.
Key Skills & Qualifications

Analytical & Technical Skills:
Strong analytical, problem-solving, and data interpretation skills are essential.

Web Analytics Platforms:
Proficiency with tools such as Google Analytics, Adobe Analytics, and tag management systems (e.g., Google Tag Manager) is required.

Data Visualization:
Ability to consolidate large datasets into clear, digestible reports and presentations for diverse stakeholders.

Collaboration & Communication:
Excellent communication skills to collaborate with cross-functional teams and present findings to management.

Knowledge of Web Fundamentals:
Understanding of web technologies, including HTML, CSS, and JavaScript, is beneficial for collaborating with developers.

Problem-Solving:
Ability to identify risks, troubleshoot issues, and propose optimal solutions for website and analytics challenges.

Tamil candidates only
Job Type: Full-time

Pay: ?9,016.94 - ?32,281.98 per month

Benefits:

Food provided
Work Location: In person