Job Description

Responsibilities : - Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns- Track, report, and analyze website analytics and PPC initiatives and campaigns- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.- Optimize copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion, and optimization- Research and implement search engine optimization recommendations- Research and analyze competitor advertising links- Develop and implement link building strategy- Work with the development team to ensure SEO best practices are properly implemented on newly developed code- Work with editorial and marketing teams to drive SEO in content creation and content programming- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.Requirements and skills :\xc2\xa0- Proven SEO experience- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.- Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)Experience with A/B and multivariate experiments- Working knowledge of HTML, CSS, and JavaScript development and constraints- Knowledge of ranking factors and search engine algorithms- Up-to-date with the latest trends and best practices in SEO and SEM (ref:updazz.com)

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