As the Web Marketing Manager, you will develop and implement the company\xe2\x80\x99s web-based marketing strategies to promote the company\xe2\x80\x99s brand, attract visitors and potential leads. We are looking for someone who is detail oriented, full of ideas and enthusiastic to get involved in new projects. The candidate will report to the Global Head of Marketing.
Job responsibilities:
Plan web-based marketing strategies, oversee production and measure effectiveness to obtain conversions for a wide range of web operations including the company\'s e-commerce site, partner sites, and advertising campaign LPs.
Lead implementation of information design, content creation, and UI design for websites that cater to users across different geographies.
Oversee product management and improvement by actively introducing the latest technology in collaboration with the product team.
Manage the launch of new services, proposal of service positioning, web production.
Collaborate with outreach and advertising teams to plan and implement sales promotion strategies.
Development and execution of web initiatives, SEO, and content marketing to increase traffic.
Support the advertising initiatives in collaboration with the company\'s media and offline staff.
Propose and execute nurturing measures for prospective customers.
Qualifications and prerequisites:
5 \xe2\x80\x93 7 years of web marketing experience at a service focused eCommerce company
Working experience in website composition plans
Project management experience as a Leader or Manager
Business English proficiency
Grounded in Google Analytics and other web analysis tools.
Preferred Skills
Ability to write proposals and make presentations.
Knowledge of production applications (Photoshop, Illustrator, etc.)
Knowledge of Internet advertising and indicators
Experience in production (including design and coding)
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