Acquired by Tractor Supply Company, Allivet is a leading pet pharmacy with a dynamic presence in both retail and e-commerce. Headquartered in Miami, Florida, Allivet has one of the largest pharmacy fulfillment footprints spanning three U.S. locations. Offering a large selection of pet medications, pet health products, and veterinary supplies, the company serves pet owners, hobby farmers, and rescue organizations throughout the country. If you're driven by innovation and committed to making a positive impact on pets' lives, Allivet is the place for you. Join us in our mission to help pets live their best lives. Allivet is proud to be certified as a "Great Place to Work", showcasing our commitment to core values and fostering an exceptional workplace environment for all employees.
Role: Web Content and SEO Specialist
We're looking for a highly motivated
Web Content and SEO Specialist
who combines strong technical SEO skills with onsite . This role plays a critical part in improving organic search visibility, ensuring web content is engaging and optimized, and supporting broader digital marketing goals. You'll work closely with developers, designers, and marketers to ensure our website is both search-engine and user-friendly.
Location:
Remote
Responsibilities:
On-Page & Technical SEO
Conduct comprehensive keyword research and apply findings to content and metadata.
Optimize title tags, meta descriptions, headers, internal linking structures, and image alt text.
Perform ongoing SEO audits and implement technical improvements including:
Site speed and performance optimization
Mobile-first design checks and responsive UX
Structured data/schema markup implementation
Crawlability and indexing enhancements
XML sitemap and robots.txt management
Canonicalization and duplicate content fixes
Redirects (301/302) and broken link fixes
Monitor site health using tools like Google Search Console, Screaming Frog, Ahrefs, SEMrush, and Sitebulb.
Website Management
Manage and update website content using CMS platforms (WordPress, Drupal, etc.).
Maintain web accessibility standards and adhere to SEO and UX best practices.
Coordinate with developers on SEO-related technical changes and implementations.
Analytics & Reporting
Track performance of organic search traffic, keyword rankings, and content engagement using Google Analytics and SEO platforms.
Deliver regular insights and reports to stakeholders with actionable recommendations.
Stay up to date with search engine algorithm changes, SEO trends, and web technologies.
Qualifications:
Bachelor's degree in Marketing, Communications, Computer Science, or related field
6-8 years of experience in content-driven SEO and technical SEO roles
Strong knowledge of HTML, CSS, and website architecture as it relates to SEO
Experience with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, JIRA, etc.
Proficiency with CMS platforms (e.g., WordPress, Drupal, etc.)
Proficiency in eCommerce platforms (SFCC, homegrown platform)
Solid understanding of Google's algorithm updates, Core Web Vitals, and mobile optimization
Excellent communication, writing, and project management skills
Nice to Have:
Familiarity with JavaScript frameworks (React, Angular) and how they affect SEO
Experience with A/B testing tools and CRO strategies
Knowledge of international SEO and multilingual site best practices
Previous experience in e-commerce or SaaS environments
This is not an all-inclusive document. Additional duties, expectations, demands, etc. may be added or changed to this document on an as-needed basis in order to meet organizational needs. The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Why Work for Allivet?
At Allivet, we're more than just a company. We are a strong community of passionate leaders dedicated to improving the lives of pets. Joining us means becoming part of a team where you can collaborate on exciting projects and truly make a difference. We offer a competitive compensation package, a comprehensive benefits package of medical, dental, vision, short-term/long-term disability, life insurance, PTO, and a 401K plan, plus company perks.
Allivet is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
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