Job Description

Location:

Noida, India

Company:

Edvanta Technologies

Work mode:

Work from office

Experience:

6 months +

Edvanta is scaling its analytics practice across our websites and partner properties. We are hiring a hands-on specialist to build and maintain a reliable analytics stack that helps our teams make clear, data-backed decisions.

Responsibilities

--------------------

Own the end-to-end tracking plan for web and app surfaces. Translate business questions into events, parameters, and KPIs. Define clean, extensible data layer schemas and coordinate with developers to implement them across properties. Configure and maintain GTM containers, both client-side and server-side. Set up tags, triggers, variables, custom templates, and consent settings. Implement and QA GA4 across multiple properties, including event mapping, custom dimensions, audiences, conversions, and cross-domain tracking. Manage BigQuery export from GA4. Validate data, write SQL to troubleshoot issues, and support downstream reporting. Build and maintain Looker Studio dashboards for marketing, product, and leadership stakeholders. Configure and analyze Microsoft Clarity. Turn heat-maps and session recordings into actionable insights. Partner with marketing teams to run A/B tests in Adobe Target. Create analytics decks and weekly reports that highlight trends, anomalies, and recommendations. Establish QA checklists and alerting for releases.
###

Requirements

Must-have skills

---------------------

Practical knowledge of GA4 and GTM, including data layer design and event modeling. Experience with GTM server-side setup and maintenance. Familiarity with Cloud Run, App Engine is a plus. Strong testing and debugging habits. Comfort with browser dev tools, network requests, and common analytics QA workflows. Working knowledge of BigQuery and basic SQL for validation and analysis. Ability to translate findings into clear business recommendations. Comfortable coordinating with engineers and non-technical stakeholders.

Good to have

----------------

Experience with Adobe Target activities and reporting. Familiarity with Meta, Google Ads, and other platforms' Conversion APIs. JavaScript fundamentals for writing custom HTML tags and parsers. Experience with UTM governance and campaign taxonomy. * Exposure to server-side tagging architectures, caching, and security.