Job Description

Purplle - Store Coach (kerala)Job Title: Store Coach

Company:

Purplle.com

Location:

All districts across Kerala

About Purplle

Purplle is one of India's leading omnichannel beauty and personal care platforms, offering a wide range of cosmetics, skincare, haircare, and wellness products. With a strong retail presence across India, Purplle is committed to delivering exceptional customer experiences through well-trained, high-performing store teams.

Role Overview

The

Store Coach

plays a critical role in driving store performance by training, coaching, and mentoring Beauty Advisors and Store Managers. This role focuses on improving sales productivity, customer experience, product knowledge, and adherence to Purplle's retail standards across assigned stores in Kerala.

The Store Coach will frequently travel within the assigned region and act as a bridge between the retail operations team and frontline staff.

Key ResponsibilitiesTraining & Coaching

Conduct onboarding and refresher training for Beauty Advisors and Store Managers Coach teams on selling skills, customer engagement, upselling, and cross-selling Deliver product knowledge training for new launches and promotions Identify skill gaps and implement corrective coaching plans
Store Performance Support

Support stores in achieving sales targets and KPIs Monitor conversion, average bill value (ABV), and customer retention metrics Guide teams on visual merchandising and in-store hygiene standards Ensure SOP and brand guideline adherence
Field Execution

Visit assigned stores as per monthly beat plan Observe floor operations and provide real-time feedback Support new store openings and stabilization Share best practices across stores
Reporting & Coordination

Submit daily/weekly visit and training reports Coordinate with HR, Retail Ops, and Category teams Track training effectiveness and performance improvements
Key Performance Indicators (KPIs)

Improvement in store sales and productivity Training completion and certification scores Reduction in attrition and performance gaps Store audit and SOP compliance scores
Candidate ProfileEducation

Graduate in any discipline (MBA in Sales/Retail preferred)
Experience

3-6 years of experience in retail beauty, cosmetics, FMCG, or fashion Minimum 1-2 years in a training, coaching, or supervisory role Strong understanding of beauty products and retail operations
Skills & Competencies

Excellent communication and presentation skills (English & Malayalam mandatory) Strong coaching and people development skills High energy, result-oriented, and field-ready Willingness to travel extensively within Kerala
What Purplle Offers

Competitive salary and performance incentives Career growth in a fast-growing beauty retail brand Opportunity to work across multiple stores and teams Learning exposure to premium and mass beauty categories

Purplle is an equal opportunity employer.

Interested candidates can apply through official Purplle hiring channels or contact the HR team. 8086021680/arundutt.a@purplle.com

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?40,776.16 per month

Benefits:

Life insurance Provident Fund
Work Location: In person