Job Description

We Are Hiring Digital Marketing Associate In Ahmedabad.Position Title: Digital Marketing Associate
Location: [Ahmedabad]
Department: Marketing
Reports To: Digital Marketing Manager
Job Type: Full-timeResponsibilities:Social Media Management:Develop and manage social media strategies across platforms like Instagram, Facebook, Pinterest, and TikTok.Create engaging content, including graphics, copy, and video, to boost engagement and brand visibility.Monitor social media channels, respond to inquiries, and engage with followers.Content Creation and Optimization:Collaborate with the creative team to create impactful content (blogs, product descriptions, ads, etc.).Optimize website and social media content for SEO to drive traffic.Email Marketing Campaigns:Develop and execute email marketing campaigns to engage customers and promote new collections.Segment email lists and monitor campaign performance (open rates, click rates, conversions).Paid Advertising Campaigns:Manage and optimize paid social media ads (Facebook, Instagram, Google Ads).Analyze paid campaign performance and adjust strategies to improve ROI.E-commerce Support:Work with the e-commerce team to ensure accurate product listings, pricing, and promotions.Analyze web traffic and sales data to optimize digital marketing efforts.Market Research:Conduct research on industry trends, competitor strategies, and customer preferences.Provide recommendations for new marketing initiatives.Performance Analysis and Reporting:Use analytics tools (Google Analytics, social media insights, etc.) to track and report on campaign performance.Provide actionable insights and recommend improvements based on data.Brand Awareness:Help increase the online presence and awareness of the brand through creative campaigns.Support influencer marketing initiatives and partnerships.Collaboration:Work closely with cross-functional teams, including design, sales, and customer service, to align marketing campaigns with business goals.Stay Current:Stay updated on the latest trends in digital marketing, especially within the fashion and retail sectors.Qualifications:Bachelor's degree in Marketing, Communications, or related field.Proven experience in digital marketing, especially within fashion or e-commerce.Strong understanding of social media platforms, SEO, Google Ads, and email marketing tools.Excellent written and verbal communication skills.Proficient in Microsoft Office, Google Analytics, and social media management tools (e.g., Hootsuite, Sprout Social).Creative thinking and strong attention to detail.Ability to work in a fast-paced environment and meet deadlines.

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