Job Description

We are hiring a Digital Content Creator in Ahmedabad.
Key Responsibilities
1. Content Creation & Visual Design
? Develop original content (text + visual) for platforms like Instagram, Facebook,
LinkedIn, company website, and email newsletters.
? Create graphics, carousels, reels, banners, and infographics tailored to the solar energy
sector.
? Edit short videos for use in Stories, Reels, and promotional campaigns.
2. Content Calendar & Campaign Planning
? Maintain a structured content calendar aligned with solar campaigns, seasonal trends,
government schemes, and internal updates.
? Plan around awareness days, industry milestones, and project highlights.
3. Platform-Specific Content Adaptation
? Customize content format and messaging for each platform (e.g., LinkedIn carousels
vs. Instagram Reels).
? Use appropriate captions, keywords, hashtags, and geotags to improve content
visibility.
4. Branding & Messaging Consistency
? Ensure all content maintains Solar Smart's visual identity, tone of voice, and brand
consistency.
? Uphold a clean, trustworthy, and modern design aesthetic.
5. SEO & Content Optimization
? Optimize website content, blog posts, and social media for SEO using keywords, alt
text, and structured layouts.
? Improve digital discoverability through strategic content practices.
6. Creative Collaboration & Brief Execution
? Collaborate with the marketing team to interpret briefs and deliver targeted content.
? Translate campaign goals into visually compelling and high-impact assets.
7. Content Publishing & Management
? Schedule and publish content using tools such as Meta Business Suite, CMS
platforms, and LinkedIn publishing tools.
? Review formatting and ensure all content is error-free before publishing.
8. Analytics & Performance Reporting
? Track performance using analytics tools and prepare monthly reports.
? Apply insights to enhance future content and improve ROI.
Additional Responsibilities
? Maintain a library of branded templates and digital assets.
? Conduct thorough quality checks on all creative materials.
? Stay updated on social media trends, solar industry developments, and platform
algorithm changes.
? Curate and publish user-generated content including testimonials and project visuals.
? Assist in documenting and presenting completed solar projects for marketing use.
? Integrate local relevance (e.g., language and culture) to appeal to audiences in Gujarat
and beyond.
Required Skills & Qualifications
? Proficiency in graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva).
? Basic video editing skills (e.g., Adobe Premiere Pro).
? Strong copywriting and visual storytelling abilities.
? Understanding of SEO best practices and digital publishing tools.
? Familiarity with content scheduling platforms and social media algorithms.
? Ability to manage multiple projects with attention to detail and deadlines.
Preferred Qualifications
? Bachelor's degree in Marketing, Media, Communication, Design, or related field.
? 1-3 years of relevant experience in content creation or digital marketing.
? Experience in the renewable energy or sustainability sector is a plus.
? Knowledge of regional languages (e.g., Gujarati) is an added advantage.
What We Offer
? Opportunity to contribute to a growing clean energy brand.
? Creative freedom within a structured brand framework.
? Exposure to campaign strategy, project documentation, and real-world solar
installations.
? A collaborative work environment focused on sustainability and innovation.

Skills Required