Key Responsibilities :- Develop and execute digital marketing strategies across paid media, SEO, email, website, and CRM in collaboration with the Head of Marketing.- Manage performance marketing activities with the agency - oversee Google Ads campaigns, optimize conversions, and brief new landing page requirements.- Collaborate with the content team to plan digital content and share performance insights to refine messaging and engagement.- Own the digital lead funnel - from acquisition to nurturing - through PPC, SEO, and email automation within Zoho CRM and Apollo.io.- Maintain and optimize the company website (WordPress) for SEO, speed, and user experience to boost lead generation.- Build analytical dashboards (Looker Studio, GA4, Microsoft Clarity) and translate campaign data into clear insights for the marketing and leadership teams.Tools You'll Use :Google Ads, GA4, Google Search Console, Microsoft Clarity, WordPress, Zoho CRM, Apollo.io, Looker StudioRequirements :- 4-6 years of hands-on digital marketing experience, preferably in B2B or technology sectors.- Proven expertise in managing PPC, SEO, and CRM-based campaigns.- Strong analytical and reporting skills with experience in dashboarding tools.- Experience collaborating with content and design teams as well as marketing agencies.- Excellent communication and project management skills.- Bachelor's degree in Marketing, Business, or a related field. (ref:updazz.com)
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