to take full ownership of our US-based clients' Walmart Seller Central accounts. The ideal candidate must have a strong grasp of Walmart Marketplace operations, expertise in
Walmart Ads (WPA)
, and a results-driven mindset focused on
sales growth
and account health. You will be responsible for scaling product visibility, driving traffic through paid and organic strategies, and managing the end-to-end eCommerce lifecycle on Walmart.com.
Key Responsibilities:
PPC Management (Walmart Advertising):
Create, launch, and manage
Walmart Sponsored Products (WPA)
campaigns.
Continuously
optimize PPC campaigns
to improve CTR, reduce ACoS, and increase ROAS.
Perform
keyword research and bid management
for campaign efficiency.
Monitor daily budget utilization and performance fluctuations.
Prepare weekly/monthly
Walmart Ads performance reports
.
Product Cataloging & Listing Optimization:
Create and manage product listings in
Walmart Seller Center
.
Optimize
titles, bullet points, descriptions, and backend keywords
for discoverability.
Upload and manage
high-quality images
and videos.
Handle
bulk listing uploads and updates
using Excel templates.
Correct suppressed/inactive listings and resolve attribute-related issues.
SEO (Search Optimization):
Perform keyword research to identify high-volume, relevant keywords.
Implement Walmart-specific SEO strategies to boost organic ranking.
Monitor and enhance organic search performance regularly.
Analyze competitors' listings and improve keyword targeting.
Inventory Management:
Monitor stock levels to avoid out-of-stock or overstock scenarios.
Coordinate with warehouse or fulfillment teams for timely replenishment.
Manage Walmart Fulfillment Services (WFS) inventory and shipments.
Set up and manage
low-stock alerts and restocking plans
.
Bulk Operations & Templates:
Perform bulk uploads/edits using Walmart-provided Excel templates.
Use automation and feed files for large-scale catalog updates.
Bulk price, inventory, and attribute updates using correct mapping.