Job Description

Greeting from Infosys BPM Ltd., We are hiring for Content Lead/Email Campaign Specialists please walk-in for interview on 8th July 2023 at Chennai Location\' Note: Please carry copy of this email to the venue and make sure you register your application before attending the walk-in. Please use below link to apply and register your application. Please mention Candidate ID on top of the Resume *** https://career.infosys.com/jobdescjobReferenceCode=PROGEN-HRODIRECT-160381 Interview details Interview Date: 8th July 2023 Interview Time: 10 AM till 12 PM Interview Venue: Chennai office Venue: Infosys BPM Ltd., Tidel Park , South Wing, \'C\' Block, 4th Floor ,Taramani ,Chennai 600113 Things to remember while entering the campus Keep your double dose vaccination certificate handy while entering campus. There will be random checks at the gate by the Security team would need to produce valid negative RT-PCR report (72 hours) in case of single vaccination or if they have travelled between states despite being dual vaccinated Please wear masks, & follow Covid protocols Documents to Carry: 1. Carry a print out your updated resume; 2. Carry any 2 photo Identity proof (PAN Card/Driving License/Voters ID card/Passport). 3. All original education documents needs to be available for verification. (10th, 12th, Graduation(Sem Wise Marksheet, CMM. Provisional and Original Degree) Please find below for your reference: JD1: Role Designation: Content Lead Job Location: Chennai Qualification: Bachelor\'s degree in English/Mass Communications/Journalism Shifts : Must be flexible depending on the project Experience : 8+ years of Experience Roles & Responsibilities: Responsible for producing engaging and relevant content to support marketing and communication objectives. a. Email body content: text, images, QR codes, discount codes, deep linking, CTA, social links, R&R, videos/thumbnails, etc. Refined writing (and communication) skills, and an inherent understanding of the digital ecosystem Write highly engaging original content that is accurate and well-researched Ability to establish potential for research/conduct research to support ideas Ability to familiarize oneself with new themes, subjects and areas of business of the client Ability to create short or long-form copies to meet the needs of the client/company Ability to co-ordinate with subject matter experts and other stakeholders to produce error-free, fact-checked content that reflect the brand voice of the client/company Ability to review and edit content/offer editorial/creative input Ability to turnaround quick, functional content pieces on short deadlines Skills & Qualifications: Experience of 8-10 years writing content for marketing material/ copies for brands Excellent communication skills - written and oral A strong understanding of grammar, syntax and other components that contribute to good writing A willingness to learn about and get acquainted with different industries Expertise in Microsoft Office range of applications JD1: Role Designation: Technical Project Manager Job Location: Chennai Qualification: Bachelor\'s Degree, preferably in the fields of computer science or engineering for technical project managers Shifts : Must be flexible depending on the project Experience : 6+ years of Experience Strong knowledge of the technical side of CRM & Email which includes a hands on working knowledge in SAP Emarsys. Responsibilities: Provide CRM & Email brand team with appropriate level of knowledge to support clients and meet deliverables Handles integrations with other systems, tools, and platforms to ensure data flow and synchronization. Collects, cleans, and analyzes consumer data to segment and deliver target audiences for DM campaigns. Perform cross device/platform rendering tests on email, text, push and in-app campaigns, including CSS/HTML validation, usability and compatibility testing with a keen eye for detail and perfection Provide key analysis and recommendations for new and existing client email series, triggers and automations. Leverage tools such as Email on Acid, Litmus, and other internal tools for QA testing, Marketing cloud experience (e.g. SAP Emarsys and experience building marketing workflows with multiple data sources), Requirements: Bachelor\'s Degree, preferably in the fields of computer science or engineering for technical project managers Solid technical background, with understanding or hands-on experience in executing email campaigns in SAP Emarsys Experience with technical scripting languages, such as HTML, CSS, JavaScript, Excellent written and verbal communication skills with a certification in SAP Emarsys is an advantage Solid organizational skills including attention to detail and multi-tasking skills JD1: Role Designation: Sr Email Campaign Specialist Job Location: Chennai Qualification: Bachelor\'s degree in marketing or a related field with a certification in SAP Emarsys is advantageous Shifts : Must be flexible depending on the project Experience : (4 to 6 years) Responsibilities: Ability to build workflows on SAP Emarsys marketing automation platforms Review keyword performance and quality score, click through rates, cost per click, conversation rate, average position, geo-targeting, relevancy of traffic and delivery rate Utilize sufficient coding knowledge to adjust tailored templates based on client needs and demonstrate understanding of when to partner with coding team/SMEs Perform cross device/platform rendering tests on email, text, push and in-app campaigns, including CSS/HTML validation, usability and compatibility testing with a keen eye for detail and perfection Update and publish email campaigns in pre-defined email templates using SAP Emarsys Monitor data quality and collect data associated with campaign customer interactions Review keyword performance and quality score, click through rates, cost per click, conversation rate, average position, geo-targeting, relevancy of traffic and delivery rate Perform A/B testing as per the specified guidelines and Integration of 3rd party blocks into campaigns: E.g., Countdown banner, vouchers, product recommendations, olapic etc Set up and administrate numerous comprehensive email campaigns daily; Requirements: Bachelor\'s degree in marketing or a related field with a certification in SAP Emarsys is advantageous Hands-on experience in developing email logic, coding, analyzing performance metrics and monitoring deliverability Will have approximately 4-6 years of experience in building segmentations, journeys maps and scheduling emails Hands on experience in SAP Emarsys email automation platforms and best practice is desirable A basic understanding of HTML, HTML editor tools and templates to build campaigns; Experience with technical scripting languages, such as HTML, CSS, JavaScript Exhibit curiosity and be strongly self-motivated to better understand new technology, new products, and competitive trends. Analyze and provide recommendations (if necessary) on client email list health and segmentation strategy. Regards, Infosys BPM Recruitment team.

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