Job Description

walk in Social Media Executive / Digital Marketing

Urgent Hiring !!!!

Location:

Pune (Shivajinagar)

Industry:

Modular Kitchens & Furniture

Company:

Radiance Kitchens & Furniture

Work Experience -

5 years +

Job Overview:

We are looking for a creative and strategic Social Media Executive to lead our digital presence across B2C and B2B segments. The role involves planning, content creation, engagement, and performance tracking to build Radiance's brand and drive leads.

Key Responsibilities:1. Social Media Strategy & Planning

Develop and execute separate strategies for B2C (homeowners) and B2B (dealers, architects, designers) Identify and manage relevant platforms:

B2C:

Instagram, Facebook

B2B:

LinkedIn

2. Content Creation & Visual Communication

Coordinate professional photography & videography of completed sites (kitchens, wardrobes) Create visual content highlighting design, finishes, materials & functionality Document factory processes (paint shop, customization, tech integration) Produce reels, walkthroughs, before-after videos, testimonials & team culture stories Ensure brand consistency, premium appeal, and storytelling in all content

3. B2B-Focused Content Development

Create targeted content for architects, interior designers, builders & channel partners Develop short-form videos showcasing manufacturing capabilities (e.g., German software) Assist in creating branding collaterals and presentations for B2B outreach

4. Community Management & Engagement

Professionally handle comments, DMs, and inquiries across platforms Engage with satisfied clients for UGC (user-generated content) Build connections with influencers, interior designers & brand partners

5. Paid Promotions & Lead Generation (PPC)

Run targeted ad campaigns to generate leads for:

B2C:

Modular Kitchens & Wardrobes

B2B:

New dealer recruitment & project inquiries Monitor campaign performance and suggest optimizations

6. Analytics & Reporting

Track engagement, reach, leads, and conversions using analytics tools Share performance reports bi-weekly with improvement suggestions

7. Trend Monitoring & Brand Positioning

Stay up to date on furniture design trends, seasonal preferences & market behavior Ensure Radiance stays positioned as a leader in design, quality, and service

8. Cross-Team Collaboration

Coordinate with:

Design Team

- for showcasing new concepts

Production & Execution Teams

- for process content

Sales Team

- for aligning campaigns with current offers

Management

- for approvals and strategic direction

Content Themes:

For B2C (Homeowners):

Before & After transformations Client testimonials (video & text) "How It's Made" behind-the-scenes Kitchen tips & design myths Polls, quizzes & interactive stories Festival & seasonal content Homeowner journey storytelling

For B2B (Dealers, Architects):

Factory walkthroughs & process demos Partner/dealer spotlight features B2B reels & quick tips Innovation highlights in design & materials Architect quotes and insights Dealer recruitment campaigns
Email sent - shyam@radiancekitchens.com

Address

: Shop No.1 and 2, Kumar Vastu Complex, opp. Symphony Restaurant, Bhoslenagar, shivajinagar , Pune, Maharashtra 411007

Job Type: Full-time

Pay: ?10,385.88 - ?40,641.28 per month

Application Question(s):

expertise in social Media , Meta ads , google ads , wordpress
Experience:

10 key typing: 4 years (Required)
Work Location: In person

Speak with the employer

+91 7888009385