Job Description

The VP - Marketing will lead the strategic planning, execution, and performance optimization of integrated marketing campaigns across ATL (Above-the-Line), BTL (Below-the-Line), and Digital channels. This role requires a seasoned advertising professional with deep agency experience and proven success in managing cross-functional marketing initiatives, brand strategy, and consumer engagement. The ideal candidate is both creative and data-driven, with an eye for innovation and brand storytelling.

Key Responsibilities:

ATL Marketing & Brand Strategy

Develop and lead TV, print, radio, and outdoor campaigns with impactful brand messaging. Manage media buying and planning across traditional channels to optimize reach and frequency. Work closely with creative teams/agencies for campaign ideation, production, and roll-out.

BTL Activations & Engagement

Design and implement experiential marketing, events, retail promotions, and grassroots activations. Collaborate with sales and regional teams to tailor BTL programs for different market segments. Monitor ROI of offline activations through lead generation, engagement metrics, and sales uplift.

Digital Marketing Leadership

Oversee performance marketing, programmatic ads, social media strategy, SEO/SEM, content marketing, and influencer campaigns. Lead data-driven initiatives to drive customer acquisition, retention, and funnel optimization. Integrate CRM, analytics, and marketing automation tools to enhance campaign effectiveness.

Agency & Partner Management

Manage relationships with creative, media, digital, and activation agencies to ensure high-impact delivery. Negotiate budgets and contracts with media partners, vendors, and service providers.

Budgeting & Performance Measurement

Own the annual marketing budget; forecast spends and ensure cost-efficiency across channels. Track KPIs and campaign effectiveness using tools like Google Analytics, Power BI, and third-party research.
Job Types: Full-time, Permanent

Pay: ₹2,000,000.00 - ₹3,000,000.00 per year

Experience:

Advertising Industry: 10 years (Required)
Location:

Bhubaneshwar, Orissa (Required)
Work Location: In person