Job Description

Our client which is a fast growing hospitality group is looking for an experienced and dynamic professional to join as the Vice President of Publicis Relations in the Food and Beverage (F&B) industry.

Job Summary:

The successful candidate will play a crucial role in
shaping and executing PR strategies, enhancing brand visibility, and maintaining positive relationships with key stakeholders.
Key Responsibilities:
1. Strategic PR Planning:

• Develop and implement comprehensive PR strategies to enhance brand image, reputation, and market presence.
• Collaborate with executive leadership to align PR initiatives with overall business goals and objectives.

2. Media Relations:

• Cultivate and maintain strong relationships with journalists, editors, and media outlets.
• Proactively pitch and secure media coverage in various outlets, both traditional and digital.
• Respond to media inquiries and manage crisis communications effectively.

3. Brand Messaging:

• Ensure consistent and compelling messaging across all communication channels.
• Develop key brand messages and narratives that resonate with target audiences.
• Oversee the creation of press releases, speeches, and other communication materials.

4. Event Management:

• Plan and execute high-impact PR events, product launches, and press conferences.
• Coordinate media attendance and coverage for events to maximize exposure.
• Internal Communications:
• Collaborate with internal teams to ensure consistent communication of key messages.
• Develop and implement internal communication strategies to keep employees informed and

engaged.
5. Stakeholder Engagement:

• Build and maintain positive relationships with key stakeholders, including customers, partners, and

influencers.

• Identify opportunities for partnerships and collaborations to enhance brand visibility.

6. Measurement and Analysis:

• Establish key performance indicators (KPIs) for PR initiatives and regularly evaluate performance against objectives.
• Use data and analytics to assess the impact of PR efforts and make data-driven recommendations for improvement.

Qualifications & Preferences:

• Bachelor\xe2\x80\x99s degree in public relations, Communications, Marketing, or a related field. Master\'s degree is a plus.
• Proven experience in a senior PR role, preferably within the F&B industry.
• Strong media relations skills and a network of industry contacts.
• Excellent written and verbal communication skills.
• Strategic thinker with the ability to align PR initiatives with business goals.
• Experience in crisis communications and issues management.
• Creative thinker with the ability to generate innovative PR ideas.
• Strong leadership and team management skills.

Required Skills PR, media relations, strategy, Food & Beverages

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