Job Description

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The VP of Social Media oversees the brand's presence across all social platforms -- ensuring alignment with marketing goals, brand voice, and business objectives. They manage teams, budgets, campaigns, and analytics while driving growth, engagement, and ROI from social media initiatives.

Key Responsibilities

Strategic Leadership

Develop and execute a company-wide social media strategy aligned with marketing and business goals. Oversee content direction, platform selection, and messaging consistency. Identify trends, audience insights, and platform opportunities.

Team & Department Management

Lead and mentor social media managers, content creators, and community managers. Collaborate with creative, PR, and performance marketing teams.

Brand Building

Maintain brand voice and storytelling across all channels. Manage influencer partnerships and community engagement.

Analytics & Growth

Monitor performance metrics (engagement, reach, conversions, ROI). Implement data-driven decisions for scaling campaigns.

Crisis & Reputation Management

Handle social listening, brand sentiment, and online reputation. Respond strategically to public relations challenges.

Required Skills

Strong leadership and communication abilities Deep understanding of social platforms (Meta, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, etc.) Expertise in paid social campaigns and analytics tools Creative vision and trend awareness Experience in influencer marketing and brand storytelling Budgeting and ROI analysis

Typical Background

8-15+ years in digital marketing or social media roles Prior experience as Social Media Director or Head of Digital Degree in Marketing, Communications, or related field
Job Type: Full-time

Pay: ?50,000.00 - ?70,000.00 per month

Work Location: In person