Job Description

Vice President of Marketing

Location: Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Stock Options, Medical

About Us

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more! Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee. The Role Reporting to the Chief Revenue Officer (CRO), the VP of Marketing will be responsible for building a marketing organization that is a steward of the Innovapptive brand and is a highly analytical and performance driven services organization capable of supporting multiple stakeholders across multiple long-term, short-term, and immediate marketing needs. The VP of Marketing will be driving all aspects of marketing (product marketing, brand, communications, AR/PR, content creation, and all of digital and modern demand generation marketing). This leader will be tasked with building and managing an exceptional marketing organization capable of driving a new level of visibility and awareness for Innovapptive and its products. Our VP of Marketing will leverage this awareness to help define and shape not only this company’s go-to-market strategy but also the growing Connected Worker category. How You Will Make An Impact Growth

• Drive marketing strategy and execution across all major marketing, business, and product functions, further strengthening Innovapptive's market relevance and recognition, and accelerating revenue growth.
• Provide executive leadership for all product messaging, value propositions, competitive analysis and positioning, product launch management, pricing, GTM strategy, sales enablement, and customer insights to inform strategic campaigns that help drive customer acquisition, retention, and expansion.

Customer’s Voice

• Take a customer first approach and get a deep understanding of the personas who use our products, to constantly refine and articulate our value proposition, building a consistent brand strategy and hierarchy for multiple product lines.
• Applies broad knowledge of the company's product capabilities and competitive environment to identify new growth areas, new technology, and emerging product/service opportunities.

Marketing Execution

• Design and drive comprehensive demand generation strategies integrating and leveraging tactics and tools including search engine marketing, email, webinars, events and social media.
• Act as a data driven leader setting and providing ongoing reporting of KPIs, metrics and ROI, translating this data to actionable insights and iterating as needed.
• Ensures weekly, monthly, quarterly, and yearly data-driven reporting of marketing activity and results, guides preparation of marketing activity reports and presents to executive management.
• Develop & manage the marketing budget through comprehensive demand plans that allow for optimization to ensure activities are effective, efficient and deliver successful ROI metrics.
• Build and lead a world class marketing organization by hiring, developing talent, and scaling the team to meet aggressive ROI-driven goals.
• Lead cross functional collaboration with a variety of stakeholders across Marketing, Technology, Product, Partnerships, Sales, and Finance. Must have excellent communication skills to ensure clarity and buy-in across all parts of the organization.

What You Bring to The Team

• Minimum 10 years of well-rounded marketing and senior leadership experience
• Bachelor’s or Master’s in Marketing, Management, or related field of study
• Deep understanding of the SaaS B2B marketing environment and evolving tools/platforms used to improve online presence
• Strong digital knowledge and understanding of the Industrial software market preferred
• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, Hubspot, SalesForce, etc
• Prior expacerience leading and developing a strong team of marketers that will be critical to the growth of the company
• Strong written verbal and written communications skills, including presenting to large groups of people and senior management
• Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
• Self-starter with the ability to navigate ambiguity and challenging priorities
• Is comfortable with a dual-site working model between the U.S.and India with ability to travel as needed

What We Offer

• Competitive compensation, including stock options
• Exceptional health, vision, and dental care

Innovapptive does not accept and will not review unsolicited resumes from search firms. Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.
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