Job Description

Job Overview

The

Vice President - Marketing

is responsible for leading the overall marketing strategy, brand positioning, communications, and growth initiatives of the organization. This role requires a visionary leader who can translate business goals into effective marketing strategies that enhance brand visibility, generate demand, and drive sustainable business growth across all channels.

Key Responsibilities:

1. Strategic Leadership

Develop and execute the company's

overall marketing strategy

aligned with business objectives. Define the

brand vision, identity, and market positioning

to ensure consistency across all touchpoints. Oversee

market research and competitive analysis

to identify opportunities, customer insights, and emerging trends. Partner with executive leadership to shape corporate strategy and support business expansion initiatives.

2. Marketing Operations & Planning

Lead the

development of annual marketing plans

, budgets, and performance goals. Oversee all

digital, content, social media, influencer, and offline campaigns

to ensure ROI-driven execution. Implement

data-driven marketing frameworks

to optimize customer acquisition, engagement, and retention. Manage relationships with

agencies, media partners, and vendors

for campaigns and brand collaborations.

3. Brand & Communication

Strengthen the company's

brand equity and reputation

through effective storytelling and public relations. Oversee

internal and external communications

, including media, events, and corporate announcements. Ensure consistency of

visual identity, messaging, and brand tone

across all marketing channels.

4. Leadership & Team Development

Build, mentor, and lead a high-performing

marketing team

across functions like digital, creative, and analytics. Foster a

culture of innovation, collaboration, and accountability

within the marketing department. Establish

KPIs and performance metrics

to track marketing impact and team performance.

5. Growth & Performance

Drive

lead generation, conversion optimization, and customer retention

initiatives. Collaborate with sales and product teams to align marketing efforts with

business development goals

. Monitor

marketing performance analytics

, prepare reports, and recommend data-backed improvements.

Qualifications & Experience:

Bachelor's degree in

Marketing, Business Administration, or Communications

(MBA preferred).

10+ years

of progressive experience in marketing leadership roles. Demonstrated success in

developing and executing growth-focused marketing strategies

.
Job Type: Full-time

Pay: ?50,000.00 - ?70,000.00 per month

Benefits:

Internet reimbursement
Work Location: In person