Job Description

Roles & Responsibilities
- Overall responsibilities of Digital marketing strategy- Including Search, Social, Display, Video and Performance marketing
- Create and identify key new digital marketing strategies that not only drive interest and capture new customers but generate repeat logins and engagements.
- Craft marketing campaigns with effective storytelling, creatives and communication across our products and markets
- Relationship building with all leading advertising platforms (FB, Google etc), new age media houses (News Aggregators, OTT, Short Video, Gaming etc)
- Evaluate Alliances & Partnership for promoting our brand and products.
- Identify opportunities to reach new market segments and expand market share.
- Drive the key metrics for Growth and performance marketing within the organization.
- Build an influencer marketing program that helps drive awareness and engagement with the brand and products.
- Budget & ROAS management for Digital marketing, measure campaign impact and effectiveness of creative, segmentation, and channel. Capture learnings and reapply for future campaigns.
- Overall profile acquisition from Digital campaigns from conceptualization to execution across markets and products
- Work with product team for in-app gamification, engagement ideas and member outreach communication content & creatives
- Develop quarterly marketing calendar of campaigns around themes, sales events & promotions.
- Single point of contact for managing our digital agency to create innovative and differentiated digital content.
- Competition tracking & analysis (Campaigns, Platforms, Partnerships, Positioning)
- Lead, nurture and grow a team of marketing professionals
Interested candidates can share their profiles to - bindu.sunil@cielhr.com