Job Description

Job Summary:We are looking for a strategic, data-driven Digital Marketing Manager to lead the planning, execution, and optimization of our digital marketing efforts. The ideal candidate will be well-versed in performance marketing, SEO/SEM, social media, email marketing, and digital advertising. You will play a key role in increasing brand awareness, customer engagement, and driving qualified traffic and leads to our digital assets.Key Responsibilities:1- Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive qualified traffic.2- Manage and optimize campaigns across all digital channels including paid search (Google Ads), social (Meta, LinkedIn, TikTok), display, and programmatic.3- Oversee SEO and content marketing strategies to improve organic search rankings and website traffic.4- Plan and manage email marketing campaigns, including audience segmentation, automation, and performance tracking.5- Lead website and landing page optimization for conversion rate improvements (CRO).6-Analyze campaign performance data, prepare reports, and provide actionable insights and recommendations.7- Collaborate with design, product, sales, and content teams to ensure alignment on messaging and execution.8- Monitor and manage the digital marketing budget, ensuring ROI is maximized.9- Stay up-to-date with the latest digital marketing trends, tools, and best practices.Qualifications:1- Bachelor's degree in Marketing, Business, Communications, or a related field.2- 6+ years of experience in digital marketing, preferably in a B2B environment.3- Proven experience managing Google Ads, Meta Ads, and other paid media platforms.4- Strong knowledge of SEO, SEM, web analytics (Google Analytics, GA4), and A/B testing tools.5- Experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Mailchimp).6- Excellent analytical, problem-solving, and project management skills.7- Strong written and verbal communication skills. (ref:updazz.com)