Visual Merchandiser - Blue Tyga Fashions Pvt. Ltd.
Location: Calicut
Employment Type: Full-time, On-site
Company Overview
Blue Tyga Fashions Pvt. Ltd., a sister concern of Walkaroo, one of India's leading footwear brands, is a growing apparel brand based in Coimbatore. Focused on performance-driven, everyday fashion, Blue Tyga is creating a strong presence in the retail apparel market.
Role Overview
The Visual Merchandiser is responsible for designing and implementing effective visual displays in-store to enhance the customer shopping experience and drive sales. This includes creating appealing displays, window setups, and in-store layouts aligned with brand standards and trends.
Key Responsibilities
- Plan and implement visual merchandising strategies for the store and displays.
- Create window displays, signage, and in-store layouts that attract customers and highlight products.
- Collaborate with retail, merchandising, and marketing teams to align displays with promotions and campaigns.
- Monitor and refresh visual displays regularly based on trends, sales performance, and seasonal changes.
- Train store staff on maintaining visual standards and brand presentation guidelines.
- Provide feedback and insights on product placement, presentation, and customer engagement.
Qualifications & Experience
- 2-3 years of experience in visual merchandising in retail or fashion, preferably in apparel.
- Strong understanding of design principles, color, lighting, and layout techniques.
- Creative mindset with attention to detail and ability to adapt displays quickly.
- Good communication and collaboration skills.
- Bachelor's degree in Fashion Design, Visual Merchandising, or related field.
Perks
- Opportunity to shape in-store visual identity and merchandising strategies while contributing to a dynamic apparel brand and good work culture.
- Work in a fast-paced, creative, and learning-driven environment with career growth potential.