Job Description

Department:

Retail Operations / Marketing

Location:

Ludhiana

Experience:

2-5 years in fashion/apparel visual merchandising

Reporting To:

Senior Visual Merchandiser / Retail Head

Job Summary

We are seeking a creative and detail-oriented

Visual Merchandiser

to support Duke's in-store visual identity across Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), and Large Format Stores (LFS). The candidate will be responsible for

display planning, styling, planogram execution, and visual consistency

to enhance brand appeal and drive footfall.

Key Responsibilities

Execute

visual merchandising guidelines

across retail stores in line with seasonal campaigns and brand direction Implement

window displays, mannequin styling

, and

product zoning

as per VM plans Assist in the creation and rollout of

planograms, layout changes

, and fixture arrangements Maintain

VM standards

across franchisee and company-owned stores Coordinate with

store teams, area managers, and marketing

for in-store execution Conduct

regular store visits

to ensure VM compliance and guide store staff Support

new store setups

, product launches, and promotional displays Track and report on

VM effectiveness

, customer feedback, and store-specific needs Monitor prop usage and request replenishments as needed

Skills & Competencies

Strong aesthetic sense and knowledge of

apparel/fashion styling

Hands-on experience with

window display setup and store layouts

Working knowledge of

planogram implementation and fixture planning

Good communication and team coordination skills Proficiency in MS PowerPoint, Excel, or VM tools is a plus Willingness to travel frequently for store execution and audits

Preferred Background

Degree/Diploma in

Visual Merchandising, Fashion Design, or Interior Design

Hands-on knowledge of

EBO, MBO, and LFS formats

Job Type: Full-time

Pay: ₹25,000.00 per month

Application Question(s):

Do you have 2-5 years of experience as a Visual Merchandiser in the fashion/apparel industry
Have you worked with franchisee stores (FOFO/COCO), EBOs, MBOs, or LFS formats before
Are you experienced in executing window displays and mannequin styling independently
Have you created or worked with planograms or fixture layouts
Are you familiar with seasonal visual merchandising rollouts and promotions
Have you conducted store audits or VM compliance checks
Are you comfortable traveling regularly to stores across different cities or zones
Have you worked with design or layout tools like SketchUp, CorelDRAW, or Adobe Illustrator
Have you coordinated with store managers or retail operations teams for VM execution
Are you able to work with minimal supervision while maintaining brand VM guidelines

Work Location: In person