Job Description

SMIFS Limited is one of India's most respected financial institutions, established in

1981

, offering a full spectrum of

Stock Broking, Wealth & Asset Management, Portfolio Management, and Investment Advisory Services

. With over four decades of industry expertise, SMIFS continues to evolve as a forward-thinking financial brand focused on innovation, transparency, and investor success.

We are now expanding our

digital and brand presence

and looking for a

creative, dynamic, and strategic Viral Marketing & Branding Executive

who can build strong influencer connections, create engaging campaigns, and amplify SMIFS' voice organically across digital platforms.

Role Overview

As a

Viral Marketing & Branding Executive

, you will be the driving force behind SMIFS'

organic brand growth, influencer engagement, and digital storytelling

. You will conceptualize and execute

viral, high-engagement campaigns

that resonate with investors, professionals, and finance enthusiasts -- helping us strengthen brand trust, awareness, and recall in the digital space.

Key Responsibilities

Develop and execute

creative viral marketing strategies

that enhance organic brand visibility and audience engagement. Plan and manage

influencer marketing programs

-- identify, connect, and collaborate with financial influencers, YouTubers, LinkedIn voices, and industry thought leaders. Lead

social media branding initiatives

to position SMIFS as a trusted and modern financial brand. Conceptualize and manage

video and content-based storytelling

to communicate complex financial topics in engaging ways. Coordinate with internal design and content teams to develop

brand-led visual and digital campaigns.

Monitor, analyze, and report campaign performance to optimize engagement and brand impact. Stay updated on

digital trends, viral content ideas, and financial influencer ecosystems.

Support the Digital Marketing team in

brand consistency, creative strategy, and audience outreach.

Desired Skills & Expertise

Proven experience in

Viral Marketing, Influencer Marketing, or Brand Communication.

Strong understanding of

digital branding, social media trends, and audience psychology.

Prior exposure to the

financial, fintech, or wealth management

sector preferred. Excellent

communication, networking, and storytelling skills.

Ability to identify and engage with

influencers, creators, and media partners

organically. Proficiency in

social media platforms, analytics tools, and campaign management.

Creative mindset with an understanding of how to make financial topics

relatable and shareable.

Why Join SMIFS

Be part of a

trusted financial brand

with 40+ years of legacy and credibility. Lead

creative digital growth initiatives

that blend finance with innovation. Opportunity to shape how a financial institution connects with new-age audiences. Collaborative work environment that values ideas, initiative, and impact.

To Apply:

Send your resume, portfolio, and campaign samples (if any) to

[your email address]

Learn more about us:

https://www.smifs.com

Details Job Post - https://www.smifslimited.com/jobs/viral-marketing-branding-executive/

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person