Job Description

- This is an individual contributor role, where you would be working with cross-functional teams and get stuff done! We are looking for candidates that can strategize and get their hands dirty with day to day implementations and tasks.Responsibilities :- Collect and analyze competitor data, identify trends and insights in order to achieve maximum ROI in off page SEO campaigns.- Create and manage a full proof guest/forum posting strategy.- Manage online PR and press releases for the brand.- Optimize copy and landing pages for search engine marketing.- Perform ongoing keyword discovery, expansion and optimization.- Research and implement search engine optimization recommendations.- Research and analyze competitor Off Page SEO strategies.- Develop and implement link building strategy.- Work with the development team to ensure SEO best practices are properly implemented on the website.- Work with editorial and marketing teams to drive SEO in content creation and content programming.- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Requirements :- 1-2 years of core SEO (off-page) experience.- Proven SEM experience managing Linking building campaigns across Google, Yahoo and Bing.- Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).- Hands on experience using online PR tools like - HARO, PRweb, myblogu.- Experience with guest posting and driving referral traffic from other websites.- Experience with A/B and multivariate experiments- Working knowledge of HTML, CSS, and JavaScript development and constraints- Knowledge of ranking factors and search engine algorithms- Up-to-date with the latest trends and best practices in SEO and SEM (ref:updazz.com)