Develop, execute, and manage video advertising campaigns across platforms such as YouTube, Facebook, Instagram, and other digital channels.
Work closely with the creative team to conceptualize, write, and produce video ads that align with brand guidelines and objectives.
Optimize video ads to increase performance, including A/B testing different creative formats and messaging.
Analyse video ad performance metrics and provide actionable insights to improve ROI, engagement, and reach.
Collaborate with cross-functional teams, including content creators, designers, and data analysts, to ensure video campaigns are aligned with the overall marketing strategy.
Stay up-to-date with the latest trends and best practices in video advertising, digital media, and video production.
Manage video budgets and ensure that campaigns are cost-effective and deliver measurable results.
Create detailed reports and presentations to communicate the effectiveness of video campaigns to stakeholders.
For further details please connect or e-mail on hr@palco.co.in or call on 9205111816 (Ruchi Shukla) [available days Monday-Saturday]