Job Description

Position:

Video & UGC Content Manager

Department:

Marketing & D2C

Reports to:

Head of Marketing & D2C

Location:

On-site Work

Type:

Full-time

About CBAYEXPRESS / Herbishh

CBAYEXPRESS CORPORATION is a Canadian-based e-commerce company operating across Amazon, Walmart, Shopify (Herbishh.com, BisonBody.com), and multiple global marketplaces.

Our flagship brand Herbishh is a leading haircare line, with strong presence in North America, Europe, and Asia-Pacific. We are scaling D2C (Shopify) back to $1M+ in revenue and investing in creative-driven growth.

Role Overview

The Video & UGC Content Manager will be responsible for creating, editing, and managing high-performing video creatives for Meta, TikTok, Google, and Amazon ads. This role will also own the UGC (User-Generated Content) pipeline, ensuring we consistently have fresh, conversion-focused content to test and scale.

Key Responsibilities

1. Video Production & Editing

Produce ad-ready video creatives for Meta, TikTok, Google, and Amazon Sponsored Video ads. Edit influencer/customer UGC into high-converting ad variations. Create multiple hook variations and formats for A/B testing. Ensure all videos are optimized for different platforms (9:16, 1:1, 16:9).

2. UGC Content Management

Recruit and manage UGC creators / micro-influencers. Brief creators on brand guidelines and performance-focused storytelling. Build and maintain a UGC library for continuous ad testing.

3. Creative Strategy & Testing

Work with Head of Marketing to align on creative strategy & messaging. Deliver 20-25 new ad variations per month for testing. Collaborate with PPC Managers (Amazon & Meta/Google buyers) to refresh creatives. Track performance: CTR, CVR, ROAS by creative type.

4. Cross-Functional Collaboration

Coordinate with design team for motion graphics, overlays, and branding consistency. Work with SMM (Social Media Manager) for organic content alignment. Provide Amazon team with product video assets for PDPs and A+ content.

KPIs / Success Metrics

Number of new creatives tested per month (target: 20-25). % of ads hitting ROAS benchmarks (based on CAC targets). Lift in Shopify conversion rate & ad ROAS. Volume and quality of UGC sourced monthly.

Requirements

3-5 years experience in video editing & content production (e-commerce preferred). Skilled in Premiere Pro, After Effects, CapCut Pro, Final Cut, or similar tools. Strong portfolio of ad creatives for Meta/TikTok/Google or Amazon Sponsored Video. Experience working with UGC creators / influencers. Strong understanding of direct-response marketing (hooks, CTAs, retention triggers). Ability to work fast, manage multiple projects, and deliver under deadlines.

Nice-to-Have

Experience with beauty/personal care brands. Familiarity with Shopify & Amazon ad requirements. Motion graphics/animation skills. Experience in D2C ad testing frameworks (Meta creative testing).

What We Offer

Competitive salary (depending on experience). Opportunity to own the entire video & UGC pipeline for a global brand. Work directly with Marketing Head & PPC Managers on high-impact campaigns. Fast-paced, global team with growth opportunities.
Job Types: Full-time, Permanent

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Application Question(s):

Are you willing to work from 12 PM to 9 M IST? Current Location: Notice Period:
Experience:

Google Ads: 3 years (Preferred) Meta Ads: 3 years (Preferred) Video editing: 3 years (Preferred) * Amazon Ads: 3 years (Preferred)