Job Description

: Video Editor & Graphic Designer

Company:

HeartfulCraft International Pvt. Ltd.

Founder & CEO:

Aashiya Khan

Co-Founder:

Sumit Pareek

Location:

Remote (India-based preferred)

Engagement:

Full-time / Permanent (Immediate Requirement)

About HeartfulCraft

HeartfulCraft International is a global handicraft export brand led by Founder & CEO

Aashiya Khan

. The company focuses on reviving India's

GI-tagged and handmade heritage products

and delivering them to international buyers. HeartfulCraft works as a bridge between artisans and the global market, not only providing products but also

emotional storytelling through heritage-rich branding and content creation

.

To strengthen our creative and marketing team, we are seeking a

Video Editor & Graphic Designer

who can professionally transform raw content into powerful visual communication pieces for multiple platforms.

Role Overview

The Video Editor & Graphic Designer will serve as a

mediator between raw artisan stories, brand leadership narratives, and final high-quality media content

. The role goes beyond basic video cutting and requires deep expertise in

storytelling, editing, graphic design, and digital marketing alignment

.

The individual must be capable of handling three major categories of video and design work:

Artisan and Craft Storytelling Videos

- Documenting the life, skills, and stories of artisans, showing the process of creating handicrafts, capturing the cultural heritage, and transforming these into professional short and long-form videos that emotionally connect with global audiences.

Founder-Led Sales and Marketing Videos

- Editing and producing videos featuring

Sumit Pareek (Co-Founder)

where he explains handicrafts, the business potential of exports, and sales-driven narratives designed to attract customers, buyers, and participants for HeartfulCraft's initiatives. These videos should follow

sales-letter and ad-style editing

formats used in high-converting social media campaigns.

Export Process and Educational Videos

- Creating explainer-style videos that describe how the export process works, how artisans' products reach buyers, and how HeartfulCraft ensures quality, packaging, and delivery. These videos should simplify complex processes into easy-to-understand visuals for both training and marketing purposes.
In addition to videos, the candidate will manage a significant part of

graphic design and brand identity creation

, including product catalog design, digital brochures, PDF documents, product cards, website banners, and creative assets for social media. The role also includes preparing design materials for both

B2B buyers and international export partners

.

Key Responsibilities

Video Content Creation

Edit and produce

storytelling videos

about artisans and their handicrafts, using raw field footage and transforming it into polished heritage-driven films. Create

sales-driven videos

featuring co-founder Sumit Pareek, optimized for Instagram Reels, YouTube Shorts, LinkedIn, and Facebook Ads. Produce

educational and training videos

that explain the export business model and product supply chain in a professional, easy-to-grasp format. Craft

emotionally appealing product videos

that highlight the uniqueness of GI-tagged crafts, using the right color tones, music, subtitles, and visual rhythm. Deliver

ad-quality short videos

similar to globally recognized high-converting formats (e.g., Alex Hormozi-style fast cuts, text overlays, high-impact storytelling).

Graphic Design & Documentation

Design

product catalogs, brochures, and flyers

using professional tools like Canva, Photoshop, and Illustrator. Create

PDF documents, branded decks, and sales proposals

for international buyers and partners. Develop

product cards

with accurate descriptions, prices, and imagery for buyers. Update and enhance

product images

for the HeartfulCraft website and digital stores. Support the team in preparing

packaging designs, labels, and brand collaterals

to align with international standards.

Website & Digital Support

Work closely with the web team to upload and manage product visuals in an organized and visually appealing format. Assist in creating

banners, icons, and promotional creatives

for HeartfulCraft's website. Ensure all content uploaded to the website maintains a

luxury handicraft aesthetic

aligned with HeartfulCraft's brand positioning.

Brand Storytelling & Marketing Alignment

Align every video and design project with the

creative direction of Founder Aashiya Khan

. Maintain brand consistency across all visual outputs, ensuring that the

heritage, premium, and emotional essence of HeartfulCraft

is always reflected. Collaborate with the marketing team to prepare

paid ad creatives

designed for international audiences. Suggest innovative editing formats, music choices, and storytelling methods to enhance impact.
Required Skills & Tools

Video Editing Software Proficiency:

Adobe Premiere Pro, After Effects, CapCut Pro.

Graphic Design Software:

Photoshop, Illustrator, Canva.

AI Tools Knowledge (Preferred):

Runway, Pika Labs, MidJourney, ChatGPT-based creative workflows for enhanced storytelling and automation.

Export-Oriented Design Skills:

Experience in creating

product catalogs, marketing brochures, and B2B documents

. Strong sense of

color correction, lighting adjustment, cinematic transitions, and mood-driven editing

. Ability to

merge traditional cultural visuals with modern digital presentation

. Excellent communication skills and ability to take creative direction while also offering independent suggestions. A high-performance laptop or workstation capable of handling professional editing workflows.
What We Expect in Work Style

Videos should not only inform but

emotionally engage global buyers

and partners. Editing should balance

modern advertising formats

with

cultural storytelling essence

. Designs must be

professional, export-oriented, and aligned with international marketing standards

. All deliverables should be completed with

attention to detail, consistency, and speed

.
Why Join HeartfulCraft?

Work directly with

Aashiya Khan (Founder & CEO)

and

Sumit Pareek (Co-Founder)

. Be part of a

global mission to revive Indian handicrafts

and bring artisan stories to the world. Opportunity to build a

long-term creative career in international exports and cultural storytelling

. Gain

global exposure

, as your videos and designs will be seen by buyers, partners, and audiences worldwide. Competitive compensation with opportunities for

growth and ongoing collaboration

.
Application Process

Interested candidates must submit:

A

portfolio/showreel

showcasing short-form video ads, storytelling edits, and graphic design samples. A brief note on their

experience with both video editing and graphic design

. Optional mention of

AI tools they have used

in creative workflows.
Please send applications to: s

upport@iiec.in

with the subject line: Application - Video Editor & Graphic Designer (HeartfulCraft).

Job Types: Full-time, Permanent

Pay: ?10,043.45 - ?33,614.86 per month

Benefits:

Internet reimbursement Work from home
Experience:

Video editing: 3 years (Required)
Work Location: Remote