Job Description

Position Title: Video Content Marketing Specialist
Department: Marketing
Location: Noida
Experience Required: 3+ years
Industry Preference: Diagnostic / Healthcare / Media
Education: Bachelor's degree in Communication
About Us
Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.
Role Summary
The Video Content Marketing Specialist will be responsible for planning, creating, and executing high-impact video content across YouTube, Instagram, and LinkedIn. The role requires strong storytelling skills, platform-wise video strategy expertise, and hands-on experience managing full-cycle video production. The specialist will collaborate closely with design, medical, and product teams to deliver cohesive narratives aligned with brand and campaign goals.
Key Responsibilities
Platform-wise Strategy & Planning

• Execute a detailed content calendar tailored to each platform (YouTube, Instagram, LinkedIn).
• Ensure video themes, formats, and delivery align with overall campaign objectives and brand guidelines.

Video Conceptualisation & Scripting

• Script engaging video concepts customized for each platform's audience and consumption behaviour.
• Develop storyboards, shot lists, and content structures for diverse video formats.

Production & Execution

• Manage end-to-end video production including shoot planning, on-ground coordination, and talent/crew management.
• Oversee editing workflows, revisions, and quality control to deliver high-precision outputs.

Platform Optimisation

• Optimise videos with compelling thumbnails, titles, tags, metadata, and descriptions to drive organic reach.
• Ensure platform-specific algorithm compliance and retention-driving editing techniques.

Performance Tracking & Insights

• Track and analyse performance metrics (views, retention, engagement, CTR).
• Generate insights and recommendations to improve future video content strategy and execution.

Cross-Functional Collaboration

• Coordinate closely with design, product, and medical teams to ensure accuracy, creativity, and consistency.
• Maintain strong communication flows to deliver cohesive and impactful visual narratives.

Skills & Competencies

• Strong storytelling, scripting, and visual communication skills
• Expertise in video editing tools (Premiere Pro, Final Cut, etc.)
• Understanding of platform algorithms and audience behaviour
• Project management and end-to-end production handling
• Analytical mindset for performance analysis
• Strong collaboration and communication abilities

Key Deliverables

• Platform-wise monthly video content calendar
• High-quality, engaging video outputs with consistent branding
• Improved organic reach and engagement across YouTube, Instagram, and LinkedIn
• Performance dashboards with insights and optimization recommendations
• Streamlined production process for faster and more efficient video delivery

Preferred Profile

• 3-6 years of experience in video content marketing or digital video production
• Prior experience in healthcare, diagnostics, wellness, or consumer-facing brands preferred
• Strong portfolio showcasing platform-specific video work
• Experience in managing shoots, editing workflows, and multi-team coordination
• Ability to work in fast-paced, campaign-driven environments
• Proven track record of delivering high-engagement video content

Skills Required