Job Description

We are looking for a

creative, trend-savvy video content creator

who will be responsible for

ideating, shooting, editing, and posting short-form video content

for our B2B as well as D2C clothing brand across Instagram, Facebook, YouTube Shorts, and other relevant platforms.

This person will

independently research trends

, create engaging content, and ensure consistent posting to grow brand awareness and drive sales.

Key Responsibilities1. Content Research & Ideation

Research

latest social media trends, reels, audios, hooks, and formats

Study competitors and global D2C fashion brands Come up with

daily/weekly content ideas

aligned with brand aesthetics Plan content calendars for reels & shorts
2. Video Creation

Shoot videos using mobile or camera (in-house or outdoor) Work with models, artisans, or team members if required Capture product videos, styling videos, BTS, storytelling, and trend-based reels
3. Video Editing

Edit short-form videos (Reels / Shorts) Add text, captions, transitions, music, hooks, and effects Maintain a

premium yet authentic Indian craft aesthetic

4. Posting & Optimization

Post content on Instagram, Facebook, YouTube Shorts, etc. Write captions, hashtags, and CTAs Optimize posting time and formats Ensure consistency in posting schedule
5. Performance Tracking

Track reach, engagement, saves, and shares Identify what content works and replicate/improve it Suggest improvements based on analytics
Skills Required

Strong understanding of

Instagram Reels & short-form video trends

Basic to advanced

video editing skills

(CapCut, VN, InShot, Premiere Pro, etc.) Good sense of

fashion, aesthetics, and storytelling

Ability to work independently Basic knowledge of social media algorithms Comfortable shooting on phone
Experience

3-5 years in video content creation
Experience in

fashion / lifestyle / D2C brands

is a big plus.

Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹32,000.00 per month

Benefits:

Leave encashment Provident Fund
Work Location: In person