Job Description

Job description
Customer Value Management is vital in maintaining HSBC's position as a provider of world-class wealth and personal banking solutions, directing business development with a focus on customers. The team works to ensure the most appropriate pricing, products and promotions are directed to the most relevant customers, concentrating on building value, treating customers fairly and creating a seamless customer experience.

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If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.


The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.


This role will be responsible to bring new Brand partners, create long term Intellectual properties(IPs), strategy and framework for delivery of all events, third party sponsorships and the coordination of all activities to drive Brand recall, acquire new customers and engage with existing customers for HSBC Wealth & Personal Banking business in India.

Key Responsibilities

Bringing more focus on HSBC branch and brand visibility in each city for new planned launches in the cities & other single branch cities Enabling branches to achieve their business objective on acquisition and engagement across products (Premier, Wealth, EBS) by identifying and adding new partners for each single city branch Bringing a strategic structure for Marketing efforts to achieve the business objectives by leveraging Media, PR and other platforms Managing partnerships/sponsorship and events programmes from contract stage to delivery, managing relationships with internal stakeholders and external agency partners Contect marketing for existing and new properties, partnerships for social, digital and other media channels Deployment of the overall event and partnehsips/sponsorship planning process, including the briefing and co-ordination of all planned communication activities that supports or promotes the activities Support fromtline teams with leads from events and partnership to aid in acquisition and meet the KPIs Working with the business and other Marketing teams to define event deliverables, content and messaging - and deploy accordingly Delivery of flexible activation programmes that support the overall sponsorship and events strategy and work across a range of communication channels and platforms Day-to-day interactions with agency partners in the development and delivery of events and sponsorship activities, and providing feedback on performance against agreed SLAs Think of innovative and disruptive ways to solve complex business problems by challenging status quo Create & service long term brand IPs to generate ethos and resonance for HSBC India as a brand Holders of this role are expected to demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders and audiences. These should include digital marketing, new technology, Marketing Automation, Customer Relationship Management, Agile working practices, and data and analytical tools, and how this helps HSBC to be more customer centric Formulating and implementing Marketing activities and campaigns based on innovation, new age technologies and out of box thinking to support the achievement of revenue growth targets for HSBC India - WPB Building the HSBC brand presence and supporting the local activation of campaigns and events Collaborating with key internal stakeholders and effectively managing a broad range of agencies (e.g. creative, media and events) to ensure timely delivery of campaign Keep abreast of customer needs and latest Marketing trends within the industry via all opportunities whether face-to-face, online or via research Contribute to the implementation and monitoring of the application of Marketing policies, governance frameworks, procedures, practices and standards to ensure quality, effective risk management and regulatory compliance Requirements
Detailed understanding of retail banking products and services Leadership, agency management and collaborative skills MBA in Marketing and/or prior experience in Marketing will be an added advantage Strong and consistent communication skills and ability to communicate and collaborate with multiple teams in multiple locations. Fluent oral and written English communication skills Prior experience in customer product /proposition marketing including digging customer insights, forming marketing strategies, developing campaigns for customer acquisition, organizing customer events, launching new product / proposition will be preferred Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment Relevant experience in Marketing & Brand & Social strategy Ability to think and work innovatively, and capable to influence the key stakeholders to deliver the result Can work independently, both at a strategic and at a tactical level

Additional Information

Mandatory to successfully complete Anti-Money Laundering and Sanctions training and post-course assessment, as required

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HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.
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Issued by The Hongkong and Shanghai Banking Corporation Limited, India
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