Location: Nagpur
Salary: Based on Experience
Type: Full-Time
Reports To: Founder & CEO
Your Mission
Build Hoora into a household name for
premium car care & ownership
. Shift customer mindset from "local untrained cleaner" to
premium car care,
smart car management.
Role Overview
We are looking for a visionary and
output-driven VP of Marketing who can not only drive campaigns, but also understand business levers to lead growth, brand, and business expansion across multiple verticals
. This role demands leadership in performance marketing, user insights, funnel optimization, brand strategy, and scaling new verticals like D2C and insurance.
Top 5 Responsibilities
?
Drive Growth & Conversion Across Funnels -
Own full-funnel performance to acquire users at low CAC and maximize conversion and retention.
?
Understand User Behavior & Optimize Journeys -
Analyze drop-offs, improve in-app journeys, and lead retention strategies from Day 1 to Day 30.
?
Lead Brand Strategy & Communication
- Evolve brand identity, tone, messaging, and storytelling across all platforms.
?
Build & Lead Marketing and Partnerships Teams:
Hire, manage, and mentor high-performing teams while forging strategic brand alliances to drive co-marketing and business expansion.
?
Launch & Scale New Business Verticals -
Lead go-to-market strategy and growth for new offerings like D2C products and insurance services
Ideal Candidate Traits
? 4-8 years in
marketing leadership
with strong execution mindset (consumer, D2C, automotive, or subscription brands).
? Deep understanding of
user behaviour
, funnel optimization, and LTV
? Strong in
storytelling, cross-functional collaboration
, and scaling on lean budgets
? Comfortable working in
high-speed, founder-led, zero-BS environment
.
? Hindi & English fluency. Sharp creative + strong data instincts
? 5+ Cr a month revenue in B2C
Apply On :
career@hoora.in
Job Type: Full-time
Pay: ?1,100,000.00 - ?2,400,000.00 per year
Benefits:
Provident Fund
Work Location: In person
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