Job Description

The CoinDCX Journey: Building tomorrow, today At CoinDCX, we believe 'CHANGE STARTS TOGETHER'. You are the driving force that will help us make Web3 accessible to all. In the last six years, we have skyrocketed from being India's first crypto unicorn to carrying a community of over 125 million with us. To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies. While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team! Join our team of passionate innovators who are breaking barriers and building the future of Web3. Together, we will make the complex simple, the inaccessible accessible, and the impossible possible. Boost your innovation to an ALL TIME HIGH with us! Inside CoinDCX's Growth & Marketing Team: Our Growth & Marketing team is the engine behind CoinDCX's user acquisition and market expansion strategies. We experiment, analyze, and optimize to drive exponential growth and engagement. If you're data-driven, creative, and passionate about scaling businesses, join us in taking CoinDCX to new heights in the blockchain industry. Be Part of the Next Moonshot: We are looking for a VP of Growth to lead the next phase of CoinDCX's customer expansion and monetization journey. This is a mission-critical leadership role owning retention, consumption (trading volumes), onboarding, performance marketing and product marketing-led acquisition (referrals, growth loops) across all categories. The ideal candidate is a strategic, data-obsessed growth leader with a proven track record of influencing full-funnel metrics at scale - from activation to habit-building to LTV growth. You should be able to seamlessly work with Marketing, Product, Customer Experience and Analytics functions. You will be mining through these tasks Team Leadership & Development Lead and mentor a diverse team of growth professionals - across CLM, campaign management, channel specialists (email, PNs, in-app) and product marketingRetention & Consumption Drive DAU/MAU growth and frequency of use across key product lines (spot, futures, options, SIP, etc.) Improve engagement and repeat usage metrics through lifecycle loops, rewards and in-product nudges Define and lead habit loops, usage triggers and segmentation-based personalization strategiesOnboarding & Activation Improve install-to-first-order CVR through smarter onboarding, nudges and education Drive activation metrics like KYC completion, first deposit, first trade Product Marketing Scale in-app referrals, growth loops and virality across user segments Partner with product and design to launch PLG experiments that boost acquisition organicallyLifecycle Strategy & CRM Collaborate with Analytics teams to deploy multi-channel lifecycle campaigns (Push, Email, WhatsApp) Define personalized journey cohorts across personasGrowth Experimentation & Analytics Build and run a high-velocity growth experimentation pipeline with Product and Analytics Own the growth OKR framework across activation, retention, frequency and revenue-driving behaviorsPerformance Marketing & Acquisition Own user growth targets across all paid digital channels Optimize for CAC, ROAS, LTV:CAC and cost-per-activated-user Lead performance media buying, budget allocation and channel testing Collaborate with Brand and Analytics teams to scale high-performing campaigns You need to be a HODLer of these: 10+ years of experience in Growth, Marketing or Product roles within consumer tech, preferably fintech, trading or investing apps Deep experience across customer lifecycle management, including acquisition, activation, PLG and retention Proven track record of successfully scaling user bases and driving significant growth through data-driven strategies Experience leading and developing high-performing growth teams, with direct management experience across diverse growth functions Exceptional analytical and hypothesis-driven mindset - you speak funnels and cohorts Excellent collaboration and communication skills, with the ability to influence cross-functional teams and senior leadership Strategic thinker with a hands-on approach to execution and a bias for action Bonus: Exposure to trading/investing use cases and user behaviours Are you the one? Our missing block You are knowledge-hungry when it comes to VDA and Web3, always eager to dive deeper and stay ahead in this evolving space. The world of Web3 and VDA excites you, fueling your curiosity and driving you to explore new opportunities within this dynamic landscape. You act like an owner, constantly striving for excellence, impact, and tangible results in everything you do. You embrace a 'We over Me' mindset, growing individually while fostering the growth of those around you. Change is your catalyst, igniting your passion to build and innovate. You think outside the box, unbound by limitations or doubt, always pushing the boundaries of what's possible. Perks That Empower You: Our benefits are designed to make a lasting impact on your life, giving you the freedom to create a work-life balance that truly suits you. Design Your Own Benefit: Tailor your perk package to fit your unique needs. Whether you're eyeing a new gadget or welcoming a furry friend into your life, our flexible benefits ensure that you can prioritize what matters most to you. Unlimited Wellness Leaves: We believe in the power of well-being. Take the time you need to recharge, knowing that your health is our priority. With unlimited wellness leaves, you can return refreshed, ready to build and grow. Mental Wellness Support: Your mental health is as important as your professional growth. Benefit from access to health experts, free counseling sessions, monthly wellness workshops, and regular team outings, all designed to help you stay balanced and connected. Bi-Weekly Learning Sessions: These sessions are more than just updates--they're opportunities to fuel your growth. Stay ahead with the latest industry knowledge, sharpen your skills, and accelerate your career in an ever-evolving landscape.