Job Description

Vice President - Global Marketing / Head - Strategic MarketingLocation: Chennai/Bangalore Reports to: Chief Business OfficerAbout the Role- We are seeking a high-impact, visionary marketing leader to shape and accelerate our global brand presence, demand generation engine, and customer engagement strategy. The ideal candidate is a full-stack marketer who blends creativity with data, strategy with execution, and brand storytelling with measurable business outcomes.- This role is pivotal in driving integrated marketing across geographies, aligning with leadership on business goals, and delivering campaigns that influence revenue, reputation, and reach. - If you're a digital-native, growth-driven marketer with a proven track record across enterprise B2B marketing, tech platforms, and global campaigns - we'd love to talk.Key Responsibilities : Strategic Marketing Leadership :- Architect and execute a comprehensive global marketing strategy aligned with business goals.- Partner with business heads to translate market insights and product vision into impactful go-to-market narratives and brand positioning.- Lead high-impact campaigns across customer segments, verticals, and solution areas.Brand & Communications :- Own and evolve the brand story, value proposition, and messaging across channels and stakeholders.- Build a globally respected brand through content, PR, analyst relations, and influencer engagement.- Drive CXO visibility and executive communications as brand advocates.Demand Generation & GTM Excellence- Spearhead demand generation and ABM programs that directly impact pipeline and revenue.- Leverage digital, content, and performance marketing tools to optimize reach and conversion.- Align with sales, product, and regional teams to ensure GTM consistency and success.Digital-First & Data-Led Execution- Scale content syndication, inbound strategies, SEO/SEM, and marketing automation.- Track campaign performance, pipeline impact, brand metrics, and CX insights to continuously refine strategy.Leadership & Collaboration- Lead and inspire a cross-functional marketing team, fostering a culture of innovation, agility, and accountability.- Manage global agencies, partners, and platforms to amplify execution at scale.- Collaborate with HR and internal comms on employer branding and culture marketing.Key Requirements- 18-22 years of progressive marketing leadership experience in B2B/B2B2C tech, IT, SaaS, or digital infrastructure.- Proven success in demand gen, GTM strategy, brand building, and customer marketing.- Strong understanding of digital channels, marketing automation, CRM, analytics, and performance tracking.- Experience managing multi-location teams and scaling marketing for global growth.- Excellent storytelling, executive presence, and stakeholder influence.- MBA or equivalent preferred. (ref:updazz.com)

Skills Required