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Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our
customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC's purpose of opening
up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking and Insurance
We are currently seeking an experienced professional to join the
Vice President and Branch Sales Manager, WPB
Branch Sales Manager (BSM) is a pivotal role in a branch . Being a customer facing role The BSM has a central role to play in effectively leading and implementing changes introduced as an integral part of delivering the business strategy. Which requires good understanding the local branch customers and its surrounding demography.
This has to be achieved by leading and mentoring a team of Premier Relationship Managers. The Role's success will be achieved by creating and maintaining an environment where the Wealth Sales Manager and his team achieve the business objectives (KPI) and deliver the branch performance measures in line with the defined business plan.
BSM needs to ensure that the above mentioned needs to be achieved by maintaining the highest standards of risk management, sales quality, control and compliance as required by the Group, BSM also needs to ensure that WPB operating model is implemented by adhering to the Group standards in customer contact strategy and delivery of those standards in accordance with any specific local requirements.
There needs to be a overall emphasis to direct and mentor the team to operate and display with highest levels of values and desired behaviors.
Principal Responsibilities
Lead PRMs in line with the processes and activities in the WPB Operating Model and other operational guidelines to achieve consistency of management of our people and delivery of service and sales to HSBC customers
Monitor and act on sales activity management information and other internal information tools, using them to coach your team and achieve the business goals
Leading the team to make them effective relationship managers
Identify and act on factors that would increase local competitiveness
Lead your team to deliver the key performance indicators (KPIs) and plan and ensure growth of WPB business for branch in line with INM strategic Plan / AOP projections
Lead and manage the PRM team
Drive a high performance culture through robust objective setting, performance reviews and action to address poor performance
Evaluate performance against KPIs and make discretionary incentive recommendations in line with the Group incentive plans
Train, maintain and develop your team to a level appropriate for the business and in line with country training plans
Recruit and onboard high caliber individuals in line with headcount and resourcing plans
Maintain and enhance personal and team knowledge and skills through sharing best practice for creating an exceptional customer experience
Hold regular team and one-to-one meetings with team members to share priorities, establish focus, coach and address risks & issues
Role-model HSBC values and create an inclusive work environment which embraces diversity and fosters engagement
Demonstrate connectivity to other teams and actions which benefit the Group above local interests
Use technical expertise and business understanding to improve customer satisfaction and RM performance
Comply with the applicable laws, regulations, Group and local guidelines related to Sanctions and AML policy of HSBC while undertaking various day to day operations
Remain alert and promptly report to the Sanctions Officer/ INM FCC office/ Line manager ( As applicable and required by the AML and sanction Policy) if a customer is found to be engaging in sanction evasion activities or violations of AML policy or any other related procedures.
Understand the legal responsibility to be vigilant for unusual activity and reporting of the unusual activities
Support the Country or Regional FCC AML Office/ AML Investigations by providing additional information when required
Responsible for attending and successfully completing the AML and Sanctions related assigned training in the mandated timeframe
Understanding the consequences of failing to attend or successfully complete the training as mandated by the AML Education Lead FCC;
Requesting additional AML training that you deem necessary or appropriate to perform your jobs through your entity manager
Demonstrate an understanding of PEP acceptance, prohibition, CDD & EDD guidelines in order to ensure that the INM RBWM is fully compliant with the PEP LoBP
Understand the relatively high reputational risk that arises from any perceived weaknesses in controls in respect of substantial cash deposits or withdrawals activity, wire transfer, monetary instruments and pouch and mail
Ensuring that sales & operations are undertaken in accordance with WPB FIM, BIMs and Credit Policy Manual appropriate lending guidelines
The principal regulations under which the job holder operates include the WPB FIM, BIM and local regulations issued from time to time by SEBI / RBI / AMFI / IRDA. The jobholder needs to operate independently within the overall policy framework laid down by WPB INM.
Ensure all processes for sales & operations are in place and manage within any agreed Authorities
Maintain the branch operating rhythm in line with the network operating model
Manage operational risk, by using relevant MI to identify risk situations and take any appropriate action to minimise loss
Specifically ensure active management and compliance with Anti-Money Laundering, Know Your Customer and Sales Quality standards
Undertake Sales, Operational and Credit sampling in your branch, as directed by published bank procedures
The jobholder has to function within the purview of the Sales Compliance Guidelines as laid down in the I & I manuals. The Sales Compliance Officer on all aspects covered in the Sales Compliance Manual would audit each area
Use the principles and guidelines in the operating model to ensure customer needs are identified and where appropriate PRMs use the support provided by specialists
Personally manage the application of EDRAS, client funnel management and sales quality standards
Implement customer relationship and proposition strategies
In conjunction with your team build a prominent profile in the community in which you are based in a way that builds HSBC's reputation and brand
Support the WMs to resolve customer complaints in partnership with the Branch Service stream
Mobilize Branch activities to generate leads and create increasing awareness for the FPS
Enhance clients trust in the banks capability of meeting their needs
Ensure awareness of TCF principles and observe the same in spirit
Grow the share of wallet of customers being managed through effective and proactive customer contact
Requirements Graduate or Postgraduate with reasonable team handling experience
Proven ability in team leadership and management
Proven ability in Retail distribution
Proven ability in relationship management in the Retail sector
Demonstrate behaviours consistent with HSBC Valuess
Proven adherence to controls and compliance with no significant breaches
Expertise in financial planning and related systems and processes
Problem solving skills
Analytical skills
Planning and organising skills
Coaching sales techniques, best practice and sales management on a team and one to one basis
Excellent interpersonal skills, with a particular emphasis upon inspiring, influencing and negotiating
Additional Information
Mandatory to successfully complete Anti-Money Laundering and Sanctions training and post-course assessment, as required.*
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Issued by The Hongkong and Shanghai Banking Corporation Limited, India
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