- Develop and execute digital marketing campaigns across platforms such as LinkedIn, Meta, X, Google Ads, and YouTube to drive brand awareness and lead generation.- Manage and optimize paid campaigns (PPC, social ads, retargeting) to meet performance goals.- Analyze campaign performance, track KPIs, and prepare reports with actionable insights.- Collaborate with internal teams (design, editorial and sales) to align marketing efforts with business objectives.- Stay updated on digital marketing trends, tools, and best practices to continually improve campaign effectiveness. (ref:updazz.com)
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