Job Description

We are seeking a dynamic and results-driven Product Specialist to join our team and play a pivotal role in optimizing our advertising technologies and monetization strategies. You will be at the forefront of analyzing and enhancing our programmatic advertising solutions, driving data-driven product decisions, and collaborating with cross-functional teams to maximize revenue performance. This role requires a strong understanding of the digital advertising ecosystem, a passion for innovation, and a commitment to delivering exceptional value to our customers.Key Responsibilities:- Product Development & Strategy:- Collaborate closely with Business Managers, Tech Head, Engineers, and Data Scientists to define, refine, and prioritize product features and roadmaps, ensuring alignment with business objectives.- Lead an agile engineering scrum team, guiding investment decisions and driving rapid delivery of customer value while iterating towards long-term strategic goals.- Maintain a strong sense of accountability and ownership throughout the entire product lifecycle, from concept to launch and beyond.- Data Analysis & Performance Optimization:- Develop and maintain comprehensive dashboards, reports, and data visualizations to track key performance indicators (KPIs) and provide actionable insights.- Evaluate and optimize programmatic advertising, Real-Time Bidding (RTB), header bidding, and other ad-serving technologies to enhance performance and revenue.- Identify and troubleshoot issues related to ad delivery, performance, and revenue attribution, ensuring seamless and efficient operations.- Provide data-driven recommendations for improving ad targeting, fill rates, and overall revenue efficiency.- Market & Technology Analysis:- Monitor industry trends and emerging technologies within the digital advertising ecosystem, staying ahead of the curve and identifying opportunities for innovation.- Conduct thorough product research and competitive analysis to inform strategic decision-making.- Collaboration & Communication:- Collaborate closely with Sales and Marketing teams to enhance the advertiser experience and drive demand-side growth.- Effectively communicate complex technical concepts to both technical and non-technical stakeholders.- Demonstrate excellent stakeholder management skills, building strong relationships and fostering collaboration across teams.- User Experience (UX) and Design:- Hands on experience with Figma, and Ui/UX principals.- Incorporate user-centric design principles into product development, ensuring a seamless and intuitive user experience.Requirements:- 4+ years of experience in Programmatic Advertising or Digital Advertising.- Strong understanding of DSP management, campaign execution, SSP, DMP, RTB integration, audience targeting, tracker implementation, and proficiency in DV360.- Hands-on experience with Figma, UI/UX principles, and product research.- Proven ability to analyze complex data sets and translate findings into actionable insights.- Strong decision-making and problem-solving skills with a user-centric mindset.- Experience leading agile engineering scrum teams.- Excellent communication, presentation, and interpersonal skills.- Demonstrated ability to manage and mentor teams.- A firm sense of accountability and ownership for the end-to-end product lifecycle.Why Join Us:- Opportunity to work on cutting-edge advertising technologies and drive significant impact.- Collaborative and supportive work environment.- Competitive compensation and benefits package.- Chance to grow and develop your career in a rapidly evolving industry.This job description provides a comprehensive overview of the Product Specialist role, emphasizing the key responsibilities and requirements. It also highlights the opportunities for growth and impact within the company (ref:updazz.com)