Job Description

Role Overview:As a Public Relations Account Manager, you will be the strategic lead on multiple client accounts, managing all aspects of planning, execution, and reporting. You'll work closely with clients to shape messaging, secure media opportunities, and drive brand visibility. This is both a leadership and hands-on role, requiring a mix of strategic thinking and tactical execution.Key ResponsibilitiesClient & Account Management- Act as the primary point of contact for clients, building trust-based, long-term relationships- Develop customized PR strategies and communication roadmaps aligned with client goals- Handle client communications, lead review meetings, and provide strategic counsel- Identify proactive media opportunities, pitch stories, and shape narratives that align with brand objectivesMedia & Content Strategy- Build and maintain strong relationships with journalists, editors, and influencers across print, digital, and broadcast media- Draft and edit press releases, media pitches, briefing documents, keynote speeches, op-eds, and Q&A notes- Secure high-impact media placements, interviews, thought leadership features, and product stories- Monitor media trends and leverage news hooks for timely outreach Campaign Execution & Reporting- Oversee the seamless execution of day-to-day PR activities and client deliverables- Track media coverage, prepare regular coverage reports, sentiment analysis, and ROI metrics- Manage timelines and resources to ensure all campaigns are delivered on schedule Team Collaboration & Leadership- Mentor junior team members, support their development, and review their content/work- Lead brainstorms, idea generation sessions, and team-wide campaign planning- Coordinate with digital, design, and content teams for integrated communication plansDesired Candidate Profile- Bachelor's or Master's degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field- Minimum 5 years of experience in a PR agency environment, managing client accounts independently- Strong portfolio of media coverage, campaigns, and client work- Deep understanding of the Indian media landscape, including Tier-1 publications and digital platforms- Exceptional written and verbal communication skills in English- Ability to multitask and manage multiple clients simultaneously with attention to detail- Proficiency in PR reporting tools and media monitoring platforms- Confident, self-driven, and creative with a solution-oriented mindset (ref:updazz.com)