Job Description

Key Responsibilities:- Lead end-to-end public relations strategies for key healthcare B2C clients including hospitals, wellness brands, pharma OTC products, diagnostics, med-tech, or health start-ups- Serve as a strategic advisor to clients on brand positioning, reputation management, thought leadership, and media engagement- Build and nurture relationships with key journalists, influencers, and media outlets across health and lifestyle beats- Oversee team deliverables, ensuring high-quality media materials, press releases, and proactive media pitching- Mentor and manage a team of PR professionals, supporting their growth and development- Work closely with senior leadership on business growth, client retention, and new client acquisition in the healthcare B2C space- Manage crisis communication when required and provide strategic counsel- Keep track of industry trends and incorporate innovative communication tactics into client campaignsQualifications:- 7-12 years of experience in public relations with a strong focus on healthcare B2C clients- Demonstrated expertise in media handling, client servicing, and team management- Excellent writing, editing, and communication skills- Strong network with healthcare, wellness, and lifestyle media- Experience in managing multiple high-profile accounts simultaneously (ref:updazz.com)