Job Description

Vahak is India's largest and fastest-growing digital platform for road transport logistics. Built for truck owners, fleet operators, and shippers, Vahak connects them through a trusted marketplace that enables seamless load booking, truck discovery, and digital payments. With over a million users across the country, Vahak is driving efficiency, transparency, and profitability in an industry that powers the backbone of India's economy. Our mission is to digitize and democratize Indian logistics-one truck, one route, and one connection at a time.Why this role exists?Vahak's product is feature-rich, but user engagement hinges on how we talk to shippers & truckers. We need one agile owner who can craft punchy English + Kannada copy, run quick A/B tests, and turn insights into higher activation, retention, and revenue.What you do?- Own every user message: Micro-copy inside the app, push notifications, WhatsApp, emails.- Write & translate: Draft, polish, and "Kannada-fy" copy yourself-no agency hand-offs.Tweak UIs: Polish & perform A/B tests on revenue-generating UIs like cross-selling flows, payment screens & high frequency feature funnelsExperiment fast: Plan weekly (or KPI-triggered) A/B tests; ship variants via Mo-engage / Firebase; kill or scale based on data.Coordinate end-to-end: Work with backend & Android devs to hook messages to events, and with the data team to read dashboards.Keep the voice consistent: Maintain a lightweight style guide so every text sounds unmistakably Vahak-friendly, clear, trucker-smart.Must-haves:- 2-5 yrs in product, CRM, or growth roles where you owned push / in-app messaging.- Fluent Kannada & English-you think and joke in both.- Hands-on A/B testing with a CRM tool (CleverTap, MoEngage, etc.).- Copywriting portfolio: notifications, banners, or micro-copy that moved numbers.- Comfort reading basic funnel/retention reports; you decide what "good" looks like.Nice-to-haves:- Stint at a mobility, logistics, or hyperlocal apps or logitech startups . - Basic SQL or Looker/GDS dashboard chops.What's in it for you:- Full ownership of a high-leverage growth lever in a lean team.- Room to ship weekly, see impact immediately, and shape Vahak's brand voice for millions of truckers.- Competitive salary, open culture, and a mission that keeps India's wheels moving.- Ready to make every word count? (ref:updazz.com)