Job Description

To increase the school's visibility and enrolment by planning and executing

ATL and BTL marketing activities

, and by building strong partnerships with

preschools, residential societies, and community organizations

. The role focuses on outdoor marketing, brand promotion, and lead generation for admissions.

Key Responsibilities:1. ATL (Above the Line) Marketing

Plan and execute ATL campaigns such as newspaper ads, radio promotions, and outdoor hoardings.

Coordinate with media agencies and vendors for creative development and placement.

Ensure brand consistency and effective messaging across all ATL platforms.

2. BTL (Below the Line) Marketing & Outdoor Promotions

Organize school promotion drives, roadshows, kiosks, and community engagement activities.

Conduct school presentations and awareness sessions in

preschools

and

residential societies/towers

.

Develop partnerships with preschools for referral programs, joint events, and feeder school tie-ups.

Liaise with residential societies for event participation, weekend activities, and brand visibility opportunities.

Plan and manage outdoor branding materials such as banners, standees, flyers, and vehicle branding.

3. Event Management

Support the planning and execution of school open houses, exhibitions, and education fairs.

Coordinate logistics, permissions, and vendor management for outdoor events.

Represent the school at community and educational events to promote programs and facilities.

4. Lead Generation & Admissions Support

Generate leads through outdoor campaigns, tie-ups, and events.

Coordinate with the admissions team for lead follow-up and conversion.

Track and report campaign outcomes, ROI, and engagement statistics.

5. Brand Development & Communication

Assist in creating promotional content and messaging for outdoor and social campaigns.

Maintain relationships with community leaders, society committees, and preschool management.

Ensure all marketing activities align with school branding and communication standards.

Qualifications & Skills:

Bachelor's degree in Marketing, Business Administration, or related field. 2-4 years of experience in marketing, preferably in the education sector or event promotion. Excellent communication and interpersonal skills. Strong organizational and time-management abilities. Willingness to travel locally and work on weekends or holidays during events. Creative thinker with a proactive and result-oriented approach. Salary as per market standards

Working Conditions:

Field-based role with frequent local travel. May require flexible working hours during events and campaigns.
Job Type: Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person