Job Description

:

Role/ Job Title: UX/UI Designer

Business: New Age

Function/ Department: Digital Platforms

Place of Work: Mumbai

Roles & Responsibilities:

Collaborate with engineers and product managers to gather user requirements.
Prior experience as a UX Designer as well as a strong portfolio of related projects.
Use various ideation methods like brainstorming to solve the user's needs to add value to the company.
Explore various design approaches to solve specific user problems.
Showcase design ideas through sitemaps, storyboards, and process flows.
Implement the latest design innovations to ensure that the product is in accordance with the cutting-edge technology.
Define user task flows and interaction models.
Create a cohesive style guide to ensure consistent design language is followed across the product.
Conduct user research
Create user personas
Conduct customer and competitor analysis.
Create prototypes, wireframes, and mock-ups to demonstrate the functioning and layout of the product.
Optimize UI designs and tests for intuitiveness and user-centricity.
Conduct usability testing to identify gaps in design and see if they can be further improved.
Use a diverse set of UX research tools.
Proficient in Adobe Creative Suite (Illustrator, InDesign and Photoshop) as well UX software such as Sketch, Figma, OmniGraffle, Axure, InVision, UXPin, Balsamiq, Framer etc.

Secondary Responsibilities :

Basic HTML5, CSS3, and JavaScript skills are a plus.

Key Success Metrics:

Deliver & effectively track all the deliverables