Job Description

: Customer Reference Executive

Role Type

: Permanent

Location

: India (Chennai / Hyd)

Function

: Customer Marketing / Customer Advocacy / Customer References

Role Overview

We are seeking a

Customer Reference Executive

to join our GTM team. This role is highly specialized and focused on building, nurturing, and leveraging long-term relationships with CXO-level customers. The Customer Reference Manager will be responsible for securing customer participation in events, media, case studies, and other storytelling formats that showcase the impact.


This position requires strong relationship management, PR/communications expertise, and content development skills. The ideal candidate is passionate about engaging executives, thrives under pressure, and can manage multiple high-stakes customer initiatives simultaneously.

Key Responsibilities

Customer Relationship Management

+ Build and maintain trusted, long-term relationships with CXOs and senior executives across 2000+ customer accounts in the region. + Act as the primary point of contact for customer approvals (logos, case studies, videos, PR mentions, event participation).
+ Ensure consistent engagement with customers post-introduction from Sales, sustaining advocacy beyond the sales cycle.

Customer Advocacy & Storytelling

+ Secure customer speakers for events, summits, and executive visits. + Drive the creation of compelling case studies, press stories, and social content in collaboration with customers.
+ Ensure all content (written, video, or social) is reviewed and approved by customers in line with compliance and brand standards.

Content Development & Review

+ Write, edit, and review case studies, social posts, PR/AR content, and customer briefs. + Partner with agencies for video shoots/production, while owning scripting, editing, and final approvals.
+ Create assets that resonate with both internal stakeholders and external audiences.

Program & Project Management

+ Manage multiple customer advocacy initiatives across events, PR, and digital channels simultaneously. + Coordinate approvals and logistics under tight deadlines, often for high-visibility leadership events.
+ Maintain alignment with global and regional Google Cloud teams.

Required Skills & Qualifications

Essential

+ 3+ years of Proven experience in

Customer Reference / Customer Advocacy / Customer Marketing

roles. + Strong

relationship management skills

with CXO-level executives.
+ Background in

PR/AR, communications, and storytelling

.
+ Excellent

writing, editing, and content creation

skills (case studies, briefs, social).
+ Strong

project management

skills; ability to handle multiple high-priority projects under pressure.
+ Ability to collaborate across global teams and manage agencies for specialized support.
+ Cultural sensitivity and ability to engage with customers in local languages (preferred where applicable).

Preferred

+ Background in

events management

(customer speakers, summits, executive visits). + Familiarity with stakeholder management across global and regional teams.

Key Attributes

Passionate about

customer advocacy and storytelling

. Comfortable working in

dynamic, high-pressure environments

with shifting priorities.

Trust-builder

- able to earn and sustain executive confidence. Collaborative, adaptable, and able to work with multiple stakeholders. Resilient and proactive in driving customer engagement despite challenges.

Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India.

Benefits to help you thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially--and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.
Requisition code: 311589