Job Description

True Value Sales Executive (POCDSE - Pre Owned Cars, Direct Sales Executive)

Department

Sales - Pre-Owned Cars (True Value)

Reporting To

True Value Sales Manager / Branch Head

Job Summary

The True Value Sales Executive (POCDSE) is responsible for generating leads, engaging walk-in and outbound customers, and driving sales of pre-owned vehicles. The role serves as the primary point of contact for customers, ensuring a smooth buying experience from enquiry to vehicle delivery while achieving assigned sales targets.

Key Responsibilities

Act as the

primary point of contact

for customers visiting the True Value outlet or contacted through leads Generate and manage leads through walk-ins, tele-calling, referrals, and digital platforms Understand customer requirements and recommend suitable pre-owned vehicles Explain vehicle features, pricing, finance, insurance, and exchange options clearly Arrange and conduct vehicle inspections and test drives Negotiate prices within company guidelines and close sales deals Coordinate with internal teams for documentation, finance approval, and delivery Ensure timely completion of sales documentation and compliance with company processes Maintain accurate records in CRM systems Achieve monthly and quarterly sales targets Follow up with customers for feedback and repeat/referral business Adhere to True Value brand standards and customer satisfaction norms
Desired Skills & Competencies

Strong communication and interpersonal skills Customer-focused and result-oriented approach Negotiation and persuasion skills Basic knowledge of automobiles and pre-owned car market Ability to handle objections and close deals Comfortable with targets and performance-based roles Working knowledge of CRM tools and MS Office
Qualifications

Minimum: Graduate / Diploma (12th pass with strong sales experience may be considered) Experience: 1-3 years of experience in automobile sales (preferred) Freshers with strong communication skills may also be considered
Other Requirements

Valid driving license (preferred)

Willingness to work weekends and holidays as per dealership norms Presentable appearance and professional attitude
Key Performance Indicators (KPIs)

Number of cars sold Lead conversion ratio Customer satisfaction scores Revenue and margin achievement
Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

Provident Fund
Work Location: In person