Job Description

Key Responsibilities

Strategy & Planning

: Develop and execute overall email marketing strategy, aligning with business goals.

Content Creation

: Write compelling copy, design engaging templates, and proofread emails.

List Management

: Segment email lists based on user behavior, preferences, and demographics.

Campaign Execution

: Set up, schedule, and deploy campaigns across various segments.

Optimization

: Conduct A/B testing on subject lines, content, and send times to improve performance.

Analysis

: Monitor key metrics (open rates, click-through rates, conversions) and report on campaign success.

Automation

: Utilize marketing automation tools for personalized customer journeys.

Collaboration

: Work with design, content, and sales teams to ensure cohesive messaging.

Compliance

: Ensure all emails adhere to email marketing best practices and legal regulations (e.g., GDPR, CAN-SPAM).
Qualifications & Skills

Proven experience in email marketing. Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot) and CRM tools. Strong understanding of email marketing principles, metrics, and automation. Excellent copywriting, proofreading, and design sensibilities. Analytical skills for data interpretation and optimization. Bachelor's degree in Marketing, Communications, or related field.
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person