Job Description

Job Title:

Social Media Executive

Location:

Thane

Job Type:

Full Time

About the Institute:

YuHasPro is a leading IT training institute offering professional courses in software development, cloud computing, data science, cybersecurity, and emerging technologies. We aim to empower students with industry-ready skills and hands-on knowledge. We are looking for a creative and talented

Social Media Executive

to manage and grow our online presence.

Job Summary:

The Social Media Executive will be responsible for planning, creating, publishing, and analyzing content across all social media platforms. The ideal candidate should be creative, tech-savvy, and passionate about engaging with students and promoting IT education.

Key Responsibilities:Content Creation & Management

Create engaging content for social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.) Develop graphics, short videos, reels, stories, and promotional posts. Write compelling captions, hashtags, and copy tailored to the target audience.

Social Media Strategy

Plan and implement monthly social media calendars. Run campaigns for course launches, events, webinars, and student success stories. Suggest improvements to increase followers, engagement, and brand awareness.

Community Engagement

Respond to comments, messages, and queries promptly. Engage with the student community, influencers, and industry groups. Share student testimonials, achievements, and institute updates.

Advertising & Analytics

Manage paid promotions and ads across Meta, Google, and LinkedIn. Track and analyze performance metrics (reach, impressions, engagement, leads). Prepare weekly/monthly reports and propose optimization strategies.

Collaboration

Work closely with the marketing team, trainers, and academic staff. Coordinate for event coverage, photography, and content collection.

Requirements:Education & Experience

Bachelor's Degree in Marketing, Mass Communication, IT, or related field. 6 months to 1 year of experience in social media management
(preferably in the education or IT sector).

Skills

Strong understanding of social media trends and platforms. Basic graphic design skills (Canva, Adobe tools preferred). Video editing skills (CapCut, Premiere Pro, etc.). Excellent communication and copywriting skills. Ability to handle multiple tasks and meet deadlines. Knowledge of IT education and technology trends is a plus.

Key Qualities

Creative mindset Attention to detail Proactive and self-motivated Ability to work independently and in a team
Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

Paid sick time
Work Location: In person