Job Description

Hiring: Lead Generation & Marketing Executive - Surat
Location: Sarthana Jakatnaka, Varachha Road, Surat.
Employment Type: Full-Time
About the Company:-
This organisation is a leading manufacturer of high-quality precast concrete products, serving clients across multiple states in India and select international locations. With many years of experience, advanced technology, and strong quality standards, the company delivers durable products such as drains, flumes, retaining walls, box culverts, and customised concrete solutions for infrastructure, industrial, and construction projects.
About the Position:-
The Lead Generation & Marketing Executive will support the Sales and Marketing teams in generating qualified leads, building databases, managing CRM, supporting digital campaigns, and engaging prospective clients. The role demands a proactive, extroverted, and communication-strong individual who can confidently interact with industry decision-makers and manage the complete initial marketing funnel.
Requirements:-
Educational Qualification:-
MBA in Marketing (Preferred)
OR Bachelor's degree (BBA / B.Com / BE with marketing interest)
Experience:- 0.6 - 3years
Personality & Communication:-

• Extrovert, energetic, and confident
• Strong English & Hindi communication
• Comfortable speaking with contractors, purchase teams, EPC companies, and govt. departments
• Professionally presentable with good etiquette

Skills Required:-

• Industrial lead generation, B2B calling, CRM follow-ups
• Database research (contractors, EPC, tenders, infra projects)
• Cold calling, warm calling, WhatsApp follow-ups, LinkedIn outreach
• Basic understanding of social media campaigns, email campaigns, Google/Meta ads
• Knowledge of CRM tools (Zoho or similar)
• Basic Excel, MIS reporting, and coordination skills
• Industry knowledge in infrastructure, precast, machinery (added advantage)

Responsibilities:-
1. Lead Generation & Database Building

• Identify and qualify contractors, EPC firms, builders, government agencies, and precast manufacturers
• Daily calling to new leads
• Extract leads from IndiaMart, tender portals, LinkedIn, Google, and existing databases
• Update all lead information in CRM

2. Digital Marketing Support

• Coordinate with the design team for social media creatives
• Prepare and post machinery benefits, product videos, site photos
• Schedule regular content across platforms
• Assist in running paid ads when required

3. Marketing Funnel Activities

• Conduct initial prospect contact and need analysis
• Transfer qualified leads to the Sales Manager
• Follow up to maintain funnel health
• Coordinate brochures, catalogues, and proposals

4. Sales Coordination

• Share inquiries with relevant segment heads
• Follow up with estimation engineers for quotations
• Track proposal status and update CRM

5. Event & Site Visit Coordination

• Support exhibitions, dealer meets, client visits, and machinery demonstrations

6. Reporting & Documentation

• Maintain daily lead sheet, follow-up MIS, call logs, and weekly conversion summaries
• Update the Sales & Marketing Manager daily

Skills Required