Job Description

Roles & Responsibilities:

• Plan and execute digital marketing campaigns across social media and Google platforms.
• Manage SEO, SEM, and website content updates for product visibility.
• Create marketing collateral such as brochures, flyers, product videos, and banners.
• Generate leads through online directories, paid campaigns, and referral platforms.
• Coordinate with design and content teams for creative development.
• Monitor and analyze campaign performance using analytics tools and prepare reports.
• Maintain and manage company presence on IndiaMart, TradeIndia, and similar platforms.
• Support exhibition and event preparation including booth setup, branding, and logistics.
• Conduct market research to understand competitor strategies and customer needs.
• Collaborate with the sales team to align marketing strategies with lead conversion goals.

• Knowledge of digital marketing tools such as Google Ads, Facebook Business, SEO/SEM.
• Familiarity with marketing analytics platforms and lead generation tools.
• Excellent written and verbal communication skills.
• Creative thinking and ability to conceptualize campaigns.
• Proficiency in MS Office and design tools like Canva or Adobe Suite.

• Bachelorxe2x80x99s degree in Marketing, Mass Communication, or a related field.
• Minimum of 2xe2x80x933 years of experience in digital marketing, branding, or industrial marketing.