Roles and Responsibilities:1. Plan, execute, and optimize paid campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, and other digital channels.2. Manage PPC, display, remarketing, video, and shopping campaigns.3. Analyze campaign performance, track KPIs, and prepare reports on ROI, CAC, CTR, and conversion metrics.4. Conduct A/B testing, audience segmentation, and landing page optimization.5. Collaborate with design and content teams for ad creatives and copies that drive conversions.6. Stay updated with the latest trends, tools, and strategies in performance marketing.Skills & Qualifications:- Bachelor's degree in Marketing, Business, or a related field.- Proven experience in performance marketing (Google Ads, Meta Ads Manager) and/or affiliate marketing.- Strong knowledge of analytics tools like Google Analytics, Tag Manager, Data Studio, etc.- Understanding of CPC, CPA, CPL, ROAS, and performance KPIs. (ref:updazz.com)
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