Job Description

Profile: Paid Social Analyst Pay: $ 1351 - $ 1600 Per MonthExperience - 3+ yearsLocation - Permanently remote, IndiaResponsibilities :- The candidate should be highly motivated, analytical and intellectually curious to help drive our client business forward.- The individual is accountable for all aspects of Facebook, Linkedin.- Hands-on experience on paid social management platforms like Smartly.io, HootSuite, Sprout Social.- The candidate will be expected to write ad copies, creating strategies, performance monitoring and optimise campaigns towards achieving the defined campaign objectives.- The candidate must have a working knowledge of web tracking tools like Google analytic.Requirements :- 3+ years of experience in Facebook + Instagram ads.- 2+ years of experience in LinkedIn ads.Roles :- Act as the main point of contact for the client, internal departments, and third-party providers for all paid social campaign needs- Contribute to the development and execution of market strategies for Paid Social campaigns, including developing roadmaps, test plans, and risk/benefit analysis- Social ad copies writing, message A/B testing and sharing campaign insights with creative team- Planning, execution, optimisation and scaling of brand awareness, Lead gen, shopping and App install campaigns across all major social platforms- Actively test and analyze ad message, audiences and landing pages to deliver incremental volume- Analysing historical performance data to identify opportunities to improve campaign performance and maximise ROI/ROAS- Proactively seek to share unique knowledge specialisms and insights across the paid social team- Periodical audit paid social campaigns landing pages and bounce rates towards conversion rate optimisation (CRO)- Collaborate with internal team on cross-channel campaign to optimum utilisation of digital landscape- Think strategically beyond the social platforms to increase the revenue and explore the marketplaces and inventories like Amazon Ads- Handles client escalation and adhere to QA and SLA standards for paid social fulfilment- Keep on top of industry changes, updates and paid social trends to quickly influence strategic levers for optimal targeting- Provide detailed weekly/monthly and PCR reports with written insights and performance improvement plans"- Working on report automation data aggregator tools like Google Data Studio & supermetrics- Fair understanding of Organic Social Management (SMO)- Should able to implement the conversion, remarking and event tags through GTM- Working knowledge of search and Youtube ads- Basic understanding of Video and Image editor to make small changes in messages- Hands-on at Amazon Ads- DCM Tags and 3rd-party tracking tags generation- Fair understanding of Hubspot, Salesforce or other CRMs- Uplift with UplersUplers Talent Connect is a catalyst to every candidate looking out for a once-in-a-lifetime opportunity to work for global companies. We are proud to say that each day at Uplers is about its people.Being a People First organization, our culture believes in looking at our team as the foundation of Uplers- success. We believe that a happy working environment enhances innovation which is why we have strived to create a people-focused culture over the years. We also provide equal opportunities to all because our people are the real heroes of Uplers.Perks of joining Uplers Talent Connect:Payout: Take a long stride and earn 1.5x more than industry standards.Talent Success Coach: A dedicated coach will connect you with opportunities and guide you before as well as after hiring.Projects: You will be ensured global exposure and learnings with our exciting global projects.Flexibility: You can work from the comfort of your living room's couch or from a breezy beach.Opportunity: You can set aside the uncertainty of job security and rely on us for a full-time opportunity.How to become a part of our Talent Pool?Stage 1: Fill the application formStage 2: Clear the 4 stage assessment processStage 3: Become a Uplers Certified Talent (ref:updazz.com)