Job Description

Job Summary . Unit Manager - Web Business and Group Marketing/Senior Unit Manager - Web Business and Group Marketing Job Purpose "This position is open with Bajaj Finance ltd." One Web is one of the three large pieces of the company's omnipresence

Job Summary . Unit Manager - Web Business and Group Marketing/Senior Unit Manager - Web Business and Group Marketing Job Purpose 'This position is open with Bajaj Finance ltd.' One Web is one of the three large pieces of the company's omnipresence strategy and the most important. It is an integrated platform offering a portfolio of products covering payments, cards, wallets, loans, deposits, mutual funds, and loans on lifestyle products ranging from consumer durables to home furnishing. The One Web platform will integrate our home-grown ecommerce store, insurance marketplace, investment marketplace, payments engine including BBPS and offer a consumer-tech experience to our customers. It will be a dynamic digital platform which will be hyper-personalized for each customer and provide the right nudges across multiple channels to start, resume or finish the journey. You will be the custodian of the brand for the organization and all the communication that passes through One Web. You we be a part of the governance unit for all customer-facing content and ensure that the brand guidelines are being adhered to. You will be responsible for setting up checks and balances in the system to ensure this gets done. Job Duties & Key Responsibilities . Duties and Responsibilities - Customer obsession and governance . Relentless focus on making customer interactions non-intrusive using content to create a frictionless experience . Zero tolerance for content and communication errors create checks and balances in the production system . Work with all internal stakeholders to ensure that the final output to the customer is of the highest quality . Deliver a human-centered content to assist customer journeys identify pain points and design solutions that deliver superior digital customer experience. . Own and deliver the KPIs for a zero-error environment increased journey completion rate and high NPS. . Work with cross-functional teams to directly influence customer roadmaps that deliver best-in-class digital experiences. Guidelines and SOPs . Build a comprehensive set of guidelines and SOPs for all customer-facing marketing stimuli that is easy to use by businesses yet creates a distinct identity for the brand . Socialize guidelines and SOPs drive adoption course correct if necessary and ensure their clear understanding across all users Reviews and audits . Conduct timely frequent audits to ensure that the brand is getting properly represented and factual business information is being adhered to . Review multi-format content (text video graphic static dynamic) to ensure that they comply with the set guidelines . Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice. . Create checks and balances in the system so that all customer-facing content is first-time right every time Workflow design and automation . Use automation tools to monitor and track brand content and communication infringements . Set up processes to measure and take corrective measures standardize workflows and track their adherence . Track corrective actions and drive their closure Reports and dashboards . Present findings of reviews in a structured and easy-to-consume insightful manner . Send out regular updates to relevant stakeholders . Use data visualization tools to enhance report viewing Data and partner ecosystem . Work on large volumes of data and interpret insights . Ability to analyse data with an unbiased approach and formulate guidelines based on the same . Experienced in penning SOPs and similar manuals to standardize the workflow . Preparedness to challenge and question existing guidelines and policies and approve or disapprove changes . Comfortable with discussing details of sensitive subjects with a larger team and stakeholders . Key Decisions / Dimensions - All digital communications and content that is produced by the team Brand content and communications guidelines Building and nurturing our partner ecosystem Financial Dimensions (These should be quantifiable numerical amounts) KEY RESULT AREAS 1. Brand KPIs movement 2. CTR lift 3. Content governance score 4. Digital experience score 5. Content scorecard compliance 6. Cost of production efficiencies 7. Adoption of automation in production and workflow management Other Dimensions (Significant volume dimensions associated with the job) . Total Team Size: 8 . Number of Direct Reports: 0 . Number of Indirect Reports: 0 . Number of Outsourced employees: 0 . Number of locations: 0 . Number of products: 1-2 specific products . Major Challenges - Creative communications that is customer centred yet delivers on the business and brand objectives. Working across teams to ensure that all customer-facing stimuli is as per defined guidelines Leveraging multiple components of the brand platform across Group companies. Required Qualifications and Experience . Qualifications & Work Experience . 3-4 years of relevant experience in content marketing/advertising, experience in Digital Marketing (especially in E-Commerce) and/or editorial/publishing will be an advantage . Master's in Mass Communication, certification in digital marketing/content marketing will be a bonus . Excellent command over the English language . Hands-on experience of writing, editing and content governance tools . Ability to handle complex briefs and ideate out of the box . A history of working in high-performance teams/collaborating with cross-functional teams preferred . Passion for great customer-focus content and design, purposeful aesthetic sense and generating simple solutions to complex problems. . Excellent communication skills to be able to present their work and ideas to the leadership team.